PLAYMOBIL TO EXPAND LINE OF NHL PLAYSETS AS PART OF CONTINUED MERCHANDISING PARTNERSHIP WITH THE NATIONAL HOCKEY LEAGUE 12 NHL Franchises and More NHL-Inspired Playsets Introduced to Popular Product Line Our Coverage Sponsored by Maine Woolens
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PLAYMOBIL®, one of the top global toy manufacturers, today announced an expansion to its NHL® product line as part of the company’s continued partnership with the National Hockey League. The initial line of 16 PLAYMOBIL NHL® toys was introduced last year and marked the first time in PLAYMOBIL’s 41-year history that the company had struck a deal for a licensed line of products in the U.S. and Canada.
As part of the expanded line, playsets inspired by 12 more NHL teams – Calgary Flames®, Edmonton Oilers®, Los Angeles Kings®, Minnesota Wild®, New Jersey Devils®, New York Islanders®, Ottawa Senators®, Philadelphia Flyers®, Pittsburgh Penguins®, Vancouver Canucks®, Washington Capitals® and Winnipeg JetsTM – including both player and goalie figures will hit stores this spring. Additional sets featuring NHL rivalry packs, Stanley Cup® Presentation, Score Clock with Referees and an NHL holiday Advent Calendar will be available this fall. The initial line of NHL-inspired playsets included figures from the Original SixTM franchise teams, a fully-functional NHL Hockey Arena, a Zamboni® ice resurfacing machine, NHL referees and the coveted Stanley Cup® Trophy.
“Due to popular demand from consumers and retailers alike, we are thrilled to expand our offerings of NHL toys,” said Mark Cohen, Vice President of Sales and Marketing for PLAYMOBIL USA. “Young fans were clamoring to play with their favorite NHL teams and now with the introduction of additional franchises and iconic NHL moments, they can continue to express their fandom and create their own authentic NHL-inspired experiences with PLAYMOBIL.”
“As we expected, the PLAYMOBIL Original Six product line was a hit among hockey’s youngest fans,” said Dave McCarthy, NHL Vice President of Consumer Products Licensing. “With the expansion of the PLAYMOBIL NHL collection, fans can recreate their favorite hockey moments with their favorite team.”
Each toy within the extensive NHL line has interactive and functional features that allow young hockey fans and their families to create their own unique NHL experiences and encourage them to explore the depths of their imaginations, a key pillar of PLAYMOBIL’s mission.
A leading toy manufacturer for over 40 years, PLAYMOBIL continues to create toys loved and respected by parents and children alike. Understanding the importance of imaginative play, PLAYMOBIL pays great attention to detail, creating intricate and fun toys that adhere to the highest safety standards.
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NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Original Six is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams.
© NHL 2016. All Rights Reserved.
The Zamboni word mark and the configuration of the Zamboni ice resurfacing machine are registered trademarks of Frank J. Zamboni & Co., Inc. © Frank J. Zamboni & Co., Inc. 2016. All Rights Reserved
ABOUT THE NHL
The National Hockey League (NHL®), founded in 1917, consists of 30 Member Clubs, with players from more than 20 countries represented across team rosters, competing for the most revered trophy in professional sports – the Stanley Cup®. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL GameCenter LIVE™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL app; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. A historic media rights partnership between the NHL and MLBAM will transform the fan experience across the League’s digital and broadcast assets, with an emphasis on deeper access into the game and enhanced storytelling. To celebrate the NHL’s international diversity, the World Cup of Hockey will return in September, 2016, a best-on-best international tournament featuring eight teams comprised of the world’s best hockey players. On Founder’s Day in November 2017, the League will be celebrating its Centennial anniversary, commemorating 100 years of NHL hockey. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey's most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.
ABOUT PLAYMOBIL
PLAYMOBIL, Germany’s largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing toys for over 40 years. The company distributes its toys in more than 100 countries and employs more than 4,000 people. Subsidiaries are located in the United States, Canada, France, UK, Benelux, Italy, Greece, Northern Europe, Spain and Portugal, Mexico, Austria and Switzerland.
