Cruising Peachy: ARES PERFORMANCE DUBAI CELEBRATE OFFICIAL OPENING Emirati royalty amongst the VIPs in attendance at the stunning new automotive atelier Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner
ARES DESIGN FOR THE LAMBORGHINI HURACÁN
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Italian automotive design house ARES formerly opened the doors to its vast new flagship showroom in Dubai on Saturday (March 12th) evening with a VIP launch event. The event, hosted by ARES Executive Chairman, Waleed Al Ghafari and Chief Executive, Officer Dany Bahar, was honoured by the attendance of His Highness Sheikh Ahmed bin Saeed Al Maktoum and His Highness Sheikh Mohammed Bin Maktoum Al Maktoum and over 200 VIPs from the region.
Situated in a prime location in the Curve Building on Sheikh Zayed Road, and nestled amongst many of the top automotive brands and designers, the flagship showroom spanning over 12,000 square feet will become a sought after destination for ARES’ rapidly growing GCC clientele. An automotive haven where they can experience firsthand the ARES journey of creating personalised, handcrafted, inimitable high-performance cars.
Commenting on the launch, ARES Co-Founder and Executive Chairman Waleed Al Ghafari said: “We are honoured that His Highness Sheikh Ahmed bin Saeed Al Maktoum and His Highness Sheikh Mohammed Bin Maktoum Al Maktoum were here with us to inaugurate the ARES Dubai Flagship showroom. Their support is highly valued, and the positive feedback that we received from our VIP guests is encouraging and reassuring that Dubai is an ideal market for us. Our guests got a thrill from all the unique features of an ARES vehicle, and they particularly enjoyed the atelier part of the showroom, where they can see and touch the many different artisan Italian leathers, and the huge array of wood and carbon fibre. It is in the atelier that we unleash our client’s imagination, and take them on a completely sophisticated, unparalleled automotive journey, where the destination is unknown, yet always beyond their expectations. We not only transform their vehicle to reflect their style, but reset their notion of personalized luxury. We are proud that with our flagship showroom here in Dubai, we can bring a little piece of Modena to the UAE."
This launch signifies another key milestone for the expanding Italian automotive design house, which was incorporated in 2014. The opening of the London boutique showroom in the heart of the capital’s exclusive Mayfair district, alongside high profile partnerships in the Middle East and the US marked some highlights of 2015. This year will see the completion of the extensive new production facility in Modena to meet the increased demand for production, along with further expansion of ARES in key European countries. Stay tuned for the exciting developments taking place in Los Angeles and Miami over the next six months!
Based in Modena, Italy, ARES creates unique, handcrafted high-performance cars using traditional Italian craftsmanship, alongside German engineering expertise. Co-Founded and led by Dany Bahar, ex-Ferrari vice-president and former Lotus CEO, ARES calls upon a global team of renowned designers and engineers to create bespoke pieces of automotive luxury.
About ARES:
Based in Modena, Italy, ARES is a luxury automotive atelier creating unique, handcrafted high-performance cars. ARES uses traditional Italian hand craftsmanship along with German engineering knowledge to develop bespoke cars that are perfectly tailored to the values and lifestyle of each individual customer. ARES portfolio showcases a wide range of luxury automobiles for further details please visit:
