All Columns in Alphabetical Order


Monday, March 21, 2016

FYI™ POSTS YEAR-TO-YEAR GAINS FOR FEBRUARY FYI Ranks as Ad-Supported Cable’s Most Upscale Entertainment Network Our Coverage Sponsored by Table D’Hote

Led by Executive Chef and Owner Bill Knapp, Table D'Hote is among the most elite and coveted culinary destinations of Manhattan's prestigious Upper East side. Reminiscent of a French countryside in ambiance paired with locally sourced ingredients that entice guests to return again and again, Table D'Hote is truly an undiscovered gem to those that have not yet started to frequent this venue. Bill graduated from The Culinary Institute of America in 1994 and has worked at several established restaurants in New York City including The "21" Club, Patroon, and Bryant Park Grill, before making his way to Danny Meyer's and Tom Colicchio's famed Gramercy Tavern. On September 9th, 2011, Bill re-opened Table d'Hote in New York City, at 44 East 92nd Street, a well-respected establishment since 1978. By executing great dishes with a seasonally inspired menu and maintaining a subtle ambiance, Bill impresses all that travel from near and far with his extensive diverse New York experience, creative approaches, desire, and passion for food that culminates in a truly unparalleled dining experience.Whom You Know has Highly Recommended Table D'Hote:http://www.whomyouknow.com/2012/08/peachy-picks-table-dhote-our-coverage.html




***

FYI posted strong year-to-year gains for the month of February, including a +16% increase with Women 18-49 and +8% in Adults 18-49 versus February 2015. In addition, the network has locked in major year-to-date jumps versus 2015, including +33% growth with Women 18-49, +17% among Adults 18-49, +12% in Women 25-54 and +6% with Adults 25-54, according to Nielsen. The network has also lowered its YTD prime median age by three years from 2015 YTD. FYI ranks as the number one upscale entertainment network on ad supported cable on a Live+7 basis. In online video views, February 2016 was the network’s second best month since launch for video views, up +322% year-over-year. The strong digital growth was driven by “Married at First Sight” and “Kocktails with Khloé.” (Source: Adobe Analytics)

FYI’s increased viewership this year is a result of its hit series “Kocktails with Khloé,” which is the network’s best series debut ever in Live+3 among Total Viewers, Adults 18-49, Women 25-54 and Women 18-49, and powered FYI to its best month ever among Adults 18-49 in January. The third season of “Married at First Sight” secured FYI’s best telecast among all key demos during its season three finale since the program’s second season and “Married at First Sight: Unfiltered” is the second most-watched program on FYI YTD among Adults 25-54. 

Most recently, FYI launched the new series “Nicole & Jionni’s Shore Flip,” which outperformed the network’s 2015 Wednesday 9pm average among Adults 18-49 by +24% in its premiere and is FYI’s second youngest program ever, and “Zombie House Flipping,” which in its first season to-date is up from the FYI 2015 prime average by +31% with Adults 25-54. Moreover, season one of “Tiny House World” is up from the network’s 2015 prime average by +23% and the inaugural season of “Black Love” posted a +18% jump among Adults 25-54 from the FYI 2015 prime average.

FYI continues to also grow its social buzz across all platforms, with its audience growing +200% since January 2015. February saw “Kocktails with Khloé” as the most Tweeted series in the network’s history, “Married at First Sight” as the most social series and consistently one of the most Tweeted about cable series since premiere; and “Nicole & Jionni’s Shore Flip” generate more than 3,200,000 interactions across Snooki’s social channels promoting the FYI brand and the series.

About FYI
For your inspiration, for your imagination or for your innovation, FYI embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people actually live their lives today, not defined by just one passion or interest. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The FYI website is located at fyi.tv. Follow us on Twitter at twitter.com/fyi and Facebook at facebook.com/fyi.

Back to TOP