Travel Channel Scores Big With Rio-Based Premiere of ‘Andrew Zimmern’s Driven By Food’ Our Coverage Sponsored by Fresh Origins
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While the U.S. Olympic team was capturing gold medals, Travel Channel was sweeping its ratings with a 43 percent increase among viewers P25-54 on Tuesday night versus its year-ago levels. Propelled by the 9 p.m. ET/PT series premiere of “Andrew Zimmern’s Driven By Food” which showcased the local sights and flavors of Rio de Janeiro, Travel Channel’s Tuesday prime attracted more than 1.4 million total viewers. The Rio premiere generated ratings that were 53 percent above year ago timeslot levels.
“Andrew Zimmern’s Driven By Food” turns to neighborhood cab drivers -- whether it’s a taxi driver in the South or a gondolier in Venice – on an insider’s adventure to find off-the-grid dives, regional eats and local activities.
ABOUT TRAVEL CHANNEL
For virtual and active travelers who want to go on a thrilling quest; taste other cultures; enjoy the mystery of the unexplored; get a dose of epic adventure or a splash of wacky fun; there is no better daily escape than Travel Channel. Reaching more than 89 million U.S. cable homes, Travel Channel is the world’s leading travel media brand. Fans also can visit Travel Channel for more information or interact with other fans through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., Travel Channel is owned by Scripps Networks Interactive, Inc., which also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.
