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Tuesday, September 20, 2016

FYI™ GREENLIGHTS NEW COMPETITION SERIES “MAN VS MASTER” SERIES FOLLOWS ASPIRING CHEFS AS THEY COMPETE FOR AN APPRENTICESHIP WITH A MASTER LEVEL CHEF CHEF RICHARD BLAIS TO HOST Our Coverage Sponsored by Fresh Origins

Fresh Origins is America’s leading producer of Microgreens and Edible Flowers. Combining the benefits of an ideal climate with a deep passion for quality and innovation, Fresh Origins products are sought after by the finest restaurants and top chefs. The farm is located in the picturesque rolling hills of San Diego County, where the near perfect weather allows for production and harvest all year. Fresh Origins produces almost 400 Microgreens, Petitegreens, Edible Flowers, Shoots, Tiny Veggies™ and related items. Many are not available anywhere else, with new introductions nearly every month. Fresh Origins products are on top of the finest cuisine in the world! Fresh Origins supplies distributors of specialty produce who serve fine dining restaurants and resorts nationwide. There are also a few online sources of their products available to private chefs and home cooks. Read our first Culinary Queen interview with Kelly Sasuga: 

For more information about Fresh Origins, visit their website at 








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FYI has greenlit the new culinary competition series, “Man vs Master,” it was announced by Gena McCarthy, EVP of Programming and Development for FYI. Production has already begun on thirteen hour-long episodes, with the series slated to premiere in 2017.

In “Man vs Master,” unknown chefs working in the trenches of the food industry will compete for the opportunity of a lifetime – a coveted apprenticeship with a world-renowned celebrity chef – but in order to win, they will have to beat the master in a face-off first. A rotating roster of culinary masters, such as; Art Smith, Elizabeth Falkner, Jonathan Waxman, Ming Tsai and Rick Bayless, will be featured in each episode. Richard Blais, an American chef, successful restauranteur and James Beard-nominated author will serve as host.

“Man vs Master’ will showcase rising chefs, alongside prolific executive chefs in this unique and entertaining competition format,” said McCarthy. “If the aspiring chef can beat the master, they will win an incredible, career-altering culinary apprenticeship.”

In each episode of “Man vs Master,” three new emerging chefs will go head-to-head in challenges related to a master chef’s specialty. After two intense rounds, only one chef will remain and face the same culinary icon whose dishes they have been emulating in a third and final challenge. The master and their potential protégé will compete in a final challenge, to be evaluated in a blind taste test by the one person that an executive level chef must still impress, an acclaimed food critic.

“Man vs Master” is produced for FYI by Kinetic Content. Executive producers for Kinetic Content are Chris Coelen, Katie Griffin, Molly O'Rourke and Kathleen Burns. Executive producers for FYI are Gena McCarthy and Jordan Harman.

About FYI
For your inspiration, for your imagination or for your innovation, FYI™ takes a modern spin on traditional lifestyle genres by embracing an adventurous and personalized approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people live their lives today, not defined by just one passion or interest. FYI has launched all-new genres, including trend-setting and brand-definitional series, such as Married at First Sight, Arranged, Seven Year Switch, Tiny House Nation, Unplugged Nation, He Shed She Shed and Food Porn hosted by Michael Chernow. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The network is available in nearly 70 million U.S. homes and is one of the most upscale entertainment brands in the media landscape. FYI has a young and affluent digital audience, including a robust social footprint that has recently tripled in size. The FYI website is located at fyi.tv, Twitter at twitter.com/fyi and Facebook at facebook.com/fyi.

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