NATIONAL HOCKEY LEAGUE UNVEILS 2017 NHL CENTENNIAL CLASSIC™ LOGO First-Ever NHL Centennial Classic™ Outdoor Game to Launch 2017 NHL Centennial Celebrations Our Coverage Sponsored by Paul Mayer Attitudes
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The National Hockey League (NHL®) unveiled the 2017 NHL Centennial Classic™ logo. The January 1 outdoor game – the first-ever NHL Centennial Classic™ – will feature an Original Six™ match-up when the Toronto Maple Leafs face-off against the Detroit Red Wings at BMO Field in Toronto, Ont.
A prominent element of the new logo is the incorporation of the CN Tower – a defining characteristic of the Toronto skyline. A crown jewel in the city of Toronto, the world’s tallest free-standing structure in the Western Hemisphere is also one of the Seven Wonders of the Modern World.
The NHL Centennial Classic™ logo also features a black and silver colour scheme, inspired by the NHL Shield. Centennial silver is a fresh take, integrating angular highlights that mimic the upward angle of the NHL® ligature in the Shield. The ‘100’ is depicted in a clean bold typeface that is celebratory but progressive and modern, fitting the cutting-edge nature of the game. The inclusion of the 1917-2017 ribbon – a continuation of the ribbon within the 2017 NHL Centennial Classic™ logo – unites our rich history to our future.
“As the first event in our celebration of 100 years of NHL hockey, the NHL Centennial Classic™ logo had to serve as a symbol of the host city, two iconic teams and an incredible milestone,” said NHL Chief Marketing Officer and EVP Brian Jennings. “We hope the NHL Centennial Classic™ will evoke memories of the Toronto Maple Leaf and Detroit Red Wings rivalry and inspire 100 more years of NHL hockey.”
The 2017 NHL Centennial celebrations will witness the unveiling of the 100 greatest NHL players in history; and it will visit every NHL market and dozens of other local hockey communities during a 12-month festival of events and content initiatives culminating with the anniversary of the League’s founding on Nov. 26 and first games on Dec. 19.
Additional details surrounding the 2017 NHL Centennial Classic™ - including broadcast and ticketing information and other events surrounding the game - will be announced in the coming months.
NHL and the NHL Shield are registered trademarks and NHL Centennial Classic name and logo and Original Six are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams.
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