READ THIS: HOW TO THINK LIKE AN ENTREPRENEUR The School of Life Series Philip Delves Broughton Picador Trade Paperback Our Coverage Sponsored by Bergen Linen
Bergen Linen is a family-owned business that understands your need for quality linen cleaning and rental services. Your guests expect the best and we can help make that possible with our full line of services. From large at-home dinner parties to an extravagant wedding, we will work with you to create your vision. Table linens include tablecloths, napkins, overlays, chair covers and sashes.
Are you a business owner? Bergen Linen has a menu of services for industries including restaurants, catering venues, boutique hotels, and spas. Allow us to create a program that works with your needs within your budget. And it doesn’t just stop at linens. Bergen Linen also offers full interior cleaning services and uniform sales.
Bergen Linen
172 Johnson Avenue
Hackensack, NJ 07601
If you are interested in our services, please feel free to email info@bergenlinen.com or call (800) 789-8115. A Bergen Linen team member would be happy to discuss your options. Schedule your complimentary consultation today.
***
Whom You Know celebrates the best of entrepreneurial spirit so we are delighted to discover a book with a title such as this containing superlative content. Thinking well is central to winning, and this book we recommend today is penned by an author who ought to know, having graduated from both Oxford and Harvard. (Although we still prefer Boston College.) Santa, if you are reading please note this is an ideal stocking stuffer for those that want to succeed of all ages, and if you are a commuter who has people on your commute that contribute to a good reading environment for you, this is perfect for that as well to start off your business day right! Restaurant owners should read page 123 well.
Some wisdom from Broughton includes:
"To want change, to search for opportunity and then be wiling to pursue it. Those three steps of want, search and pursuit can put the entrepreneurially minded at odds with those around them." (p. 17)
He credits Drucker:
"It is the three steps of searching, responding and exploiting an opportunity laid out by Drucker [which define the entrepreneur.]" (p. 74)
You must heal the pain of your customers, the author suggests. You must practice empathy with people very different from yourself, which he terms cognitive complexity. Age and experience are also examined, and all that appreciate the finer points of philosophy we believe will also enjoy this fantastic book.
Note how few book reviews are published in 2016 compared to 2009.
We really liked this one!
Probably the best line comes on page 99:
"Those with everything to lose respond to the waves of disruption by trying to bail out their fatally holed craft. The entrepreneur pulls out a surfboard."
HOW TO THINK LIKE AN ENTREPRENEUR
The School of Life Series
Philip Delves Broughton
Picador Trade Paperback
ISBN: 9781250078711
ISBN10: 1250078717
eBook: 9781250078728
192 pages
Explore how entrepreneurial thinking can dramatically improve your work, life and relationships
Having the drive, ambition and inspiration to start a new business takes a special mind-set and self-confidence—think Steve Jobs, Elon Musk, Mark Zuckerberg. It’s no wonder that we regard successful entrepreneurs as modern-day magicians, transforming sometimes-radical ideas into global brands that change the way we live our lives. But what if that spirit and drive were applied to the world outside of business start-ups?
An entrepreneur seeks to build something from nothing, to take an inspired idea and make it a reality. In HOW TO THINK LIKE AN ENTREPRENEUR, Philip Delves Broughton will explore what it takes to be a successful entrepreneur—the ability to disrupt the status quo and generate fresh perspectives—and ultimately lead us to the heart of great entrepreneurial thinking: an understanding of our deepest human needs. By harnessing the passion, verve and limitless imagination of an entrepreneur, this book will show you new ways to improve your business, but also your life and relationships.
ABOUT PICADOR
Since its launch in 1995, Picador has rapidly established itself as one of the leading trade imprints for literary fiction and nonfiction in the country. In addition to publishing original titles in hardcover, paperback original, and eBook, Picador is the literary trade paperback imprint for Macmillan, publishing paperbacks from Farrar Straus & Giroux, Henry Holt & Co., and St. Martin’s Press. Picador authors of fiction and nonfiction include Pulitzer Prize winners Michael Chabon, Michael Cunningham, Jeffrey Eugenides, Thomas L. Friedman, Tony Horwitz, and Marilynne Robinson; National Book Award winners Jonathan Franzen, Shirley Hazzard, Denis Johnson, Richard Powers, and Susan Sontag; and Nobel Prize winners Nadine Gordimer, Herta Müller, Mario Vargas Llosa, and Patrick White. Picador’s successful international mystery series include books by Benjamin Black, Jason Goodwin, Arnaldur Indridason, Lars Kepler, and Jacqueline Winspear. Our bestselling authors include Paul Auster, Augusten Burroughs, Anita Diamant, Barbara Ehrenreich, Atul Gawande, Naomi Klein, Hilary Mantel, Per Petterson, Richard Price, Edmund de Waal, and Tom Wolfe.
