Whom You Know: Scripps Lifestyle Studios Tells Whom You Know: Digital doings win December

Tuesday, January 17, 2017

Scripps Lifestyle Studios Tells Whom You Know: Digital doings win December

Scripps Lifestyle Studios, the digital content arm of Scripps Networks Interactive, dominated digital lifestyle in December, ranking in the top four across the food, home and travel categories of media companies. Food Network and HGTV both ranked 3rd in the food and home categories, while Travel Channel ranked 4th in the travel category, according to Tubular Labs. In all, Scripps Lifestyle Studios garnered more than 700 million video views across all its digital and social platforms during the month, a 710 percent increase over last December.

“With our continued focus on creating original digital content and programming across many popular social and digital platforms, we aren’t surprised, but thrilled to see how well our content resonates with our audiences,” said Vikki Neil, senior vice president and general manager of Scripps Lifestyle Studios. “We pride ourselves on developing content that speaks to consumers and invites them to engage and share it with their friends.”

With videos such as “Edible Snowglobes” and “Life-Changing 15-Minute Pasta,” Food Network beat all competitors on Christmas Day to take the top spot in the food category. In addition, Food Network saw a 756 percent increase in video views in December compared to last year across social platforms, fueled by videos like Guy Fieri’s Jalapeño Cheddar Bagel.

HGTV enjoyed an video view increase of 605 percentover last December driven by videos such as “DIY Gift Card Stocking,” “4 Creative Ways to Wrap Holiday Gifts” and Chip and Joanna Gaines’ “What day is it?!?.”

Travel Channel hit a record high in video views in December with a whopping 4,219 percent increase over last December. Driving the month were videos such as “White House Christmas Tour” and “Christmas At the Biltmore Estate.”

Neil added: “Regardless of platform, we lead the industry in information and inspiration on all things home, food and travel. The agility and creativity of our digital content division has propelled us to new heights, reaching new consumers every day.”

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/