Vinitaly launches new survey on Italian wine in US market
On the occasion of the Italian Wine Week – VINO 2017, Vinitaly presented the preliminary results of a new survey carried out in collaboration with Wine Opinions aimed at identifying consumption and purchasing trends among U.S consumers with a special eye to Millennials.
Among several interesting findings, the survey revealed the heavy usage of social media among the young generations when exchanging information about wine, thus highlighting the importance for wineries to be socially active in order to gain competitiveness within the US Market. Among the many Social Media channels, Facebook ranked the highest at 46% followed by Instagram, Vivino, Pinterest, Twitter,Youtube, Delectable and Hello Vino. Consumers under 40 skewed higher for all channels, and nearly double for Instagram and Delectable.
Furthermore, although Italian wines continue to be very popular in the US, ranking as the most chosen imported wine by 30%, many local consumes are still unaware of the existence of grape varietals and wines such as Aglianico, Greco di Tufo, Falanghina, Fiano, Franciacorta, and Salice Salentino thus emphasizing an ongoing need for education. The preliminary results of the survey can now be found online at goo.gl/YCecJ6
The full version will be available at the end of the month.
For more information you can contact media@vinitalytour.com
Vinitaly International lands in Houston for the first time
Vinitaly International and its Academy (VIA) will be present for the very first time in Texas on the occasion of Taste of Italy organized by the Italy - America Chamber of Commerce of Texas in collaboration with ICE - Italian Trade Agency. On the 6th of March, Vinitaly international will be presenting a VIA seminar entirely dedicated to all 13 wineries of the Amarone Family, led by VIA Ambassador Elise Vandenber, and two guided tasting led by Jeremy Parzen who will be offering an overview of some of the best wines presented during the event's Walk Around Tasting.
Countdown to Vinitaly 2017
Vinitaly USA - Houston 5-6 March 2017
VIA @ Taste of Italy 2017
Vinitaly China - Chengdu 19-22 March 2017
Shangri-La Hotel, Chengdu
5StarWines The Book 31 March - 2 April 2017
Veronafiere, Verona
Wine Without Walls 31 March 2017
Veronafiere, Verona
Vinitaly International Academy | Certification Course 3-7 April 2017
wine2digital, Verona
Vinitaly & the City 7th-11th April 2017
Verona
OperaWine 8th April 2017
Verona
Vinitaly 9th-12th April 2017
Verona
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