Whom You Know: VOYAGER, WORLD’S FIRST CINEMATIC VR CHAIR, OFFERS OSCAR WINNER A.R. RAHMAN'S LE MUSK SCENTED VR EXPERIENCE

Tuesday, April 25, 2017

VOYAGER, WORLD’S FIRST CINEMATIC VR CHAIR, OFFERS OSCAR WINNER A.R. RAHMAN'S LE MUSK SCENTED VR EXPERIENCE

Meet Voyager, the world’s first full-motion cinematic VR chair, as they unveil a sneak peek at two-time Oscar and Grammy winner A.R. Rahman’s upcoming VR musical, LE MUSK at the Intel booth. The experience will be available to all NAB attendees through Thursday, April 27, 2017.

Pushing the boundaries of cinematic VR, Positron’s Voyager will now incorporate scent as another sensory input option that further enhances its fully immersive experience offering. Rahman is the first director to take advantage of commissioned scents on the platform.

“As a storyteller, I’m thrilled to have access to an additional sensory tool that has the potential of deepening the emotional meaning of the story with the audience,” says Rahman. “Utilizing Voyager’s features to offer a truly unique multi-sensory VR experience in Le Musk has been a rewarding creative journey I look forward to sharing.”

“Our vision for Voyager is to be a platform that always delivers the best-in-class, premium cinematic VR experience,” adds Jeffrey Travis, CEO, Positron. “Voyager has incorporated haptic feedback, 3D spatial audio, and motion to the VR experience from the beginning. By now adding scent dispensing, VR creators can cue scents to be released at various times during an experience, adding a whole new level of emotional engagement.”

The four-minute prelude to LE MUSK with three specially-designed scents by olfactory artist Grace Boyle, daughter of Academy Award-winning director Danny Boyle, will be available to demo on Positron’s Voyager VR chairs at the Intel booth.

About Positron and Voyager

Founded in 2014, Positron is a technology studio based in Los Angeles that delivers engineering magic. The team includes mechatronics engineers, designers, software developers and artists who collaborate together to create VR experiences and products that have never been done before. Voyager is the first full-motion chair platform designed for cinematic VR. Integrating beautiful design and high-end engineering, it reflects a passion for VR storytelling. Voyager delivers a completely new level of immersion in VR by providing a comfortable, fully integrated personal VR theater that incorporates gentle motorized yaw and pitch motion, haptic feedback (physical audio powered by Subpac), and specialized seating. Its unique software and hardware technology integration enables nuanced motion and haptic tracks to be encoded along the featured content's visual and spatial audio tracks. The chair precisely guides the viewers' attention to points of interest in the experience, while also allowing a viewer-controlled motion mode. Voyager units are available now for select theaters, hotels, concerts, and events that desire to provide a premium VR experience. For Voyager images please visit Positron Media.

About A.R. Rahman

A. R. Rahman is an Indian composer, singer-songwriter, music producer, musician, multi-instrumentalist and philanthropist.

Described as the world's most prominent and prolific film composer by Time, his works are notable for integrating Eastern classical music with electronic music sounds, world music genres and traditional orchestral arrangements.

He has won two Academy Awards, two Grammy Awards, a BAFTA Award, a Golden Globe, four National Film Awards, fifteen Filmfare Awards and thirteen Filmfare Awards South in addition to numerous other awards and nominations.

His extensive body of work for film and the stage earned him the nickname "the Mozart of Madras" and several Tamil commentators and fans have coined him the nickname Isai Puyal (English: Music Storm). In 2009, Time placed Rahman in its list of World's Most Influential People.

The UK based World Music magazine Songlines named him one of 'Tomorrow's World Music Icons' in August 2011. Having set up his own in-house studio called Panchathan Record Inn at Chennai, arguably one of Asia's most sophisticated and high-tech studios, Rahman's film scoring career began in the early 1990s with the Tamil film Roja.

Working in India's various film industries, international cinema and theatre, Rahman is one of the world's all-time top selling recording artists. In a notable career spanning two decades, Rahman has garnered particular acclaim for redefining contemporary Indian film music and thus contributing to the success of several films.

Rahman is currently one of the highest paid composers of the motion picture industry. He is a notable humanitarian and philanthropist, donating and raising money for beneficial causes and supporting charities.

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