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WHITE is growing increasingly international. Fly to the States with TIME AWARD, while the June edition of MAN & WOMAN is intensifying the networking activity through worldwide agreements and is getting ready to welcome approximately 40 designers from Northern Europe – thanks to a renewed partnership with THE Copenhagen’s trade show REVOLVER - and approx. 20 more from the new collaboration with Seoul Fashion Week.
Two pivotal stages for Time Award’s trunk shows - the brand accelerator project launched by WHITE in 2015 in collaboration with Camera Italiana Buyer Moda and under the aegis of the Municipality of Milan – which landed in Los Angeles and New York in April 2017.
Two events that have gathered the consensus of the sector’s insiders who attended the events in the independent stores where the trunk shows designed by the Milanese trade show were staged, thanks to the support by the Minister for Economic Development in collaboration with ITA - Italian Trade Agency for the promotion abroad and the internationalization of Italian businesses.
The protagonist of the success of the two trunk shows in the States was SSheena, label established by Sabrina Mandelli (winner of the Special Time Award 2016, proclaimed by ITA), who on 20th April presented her spring/summer 2017 collection in Los Angeles, at H LORENZO, one of the most important multi-brand stores worldwide, and on 26th April atHOTOVELI, prized concept store in the heart of New York’s Village.
«Making the most of the creativity, innovation and handicraft tradition of Made in Italy contemporary fashion is the goal ITA wants to pursue with this project, thus involving upcoming brands brought to light at WHITE trade show - so Maurizio Forte, Director of ITA New York. Thanks to ITA support, in June 2016 Time Award’s jury welcomed four international members, out of which two have recently hosted the trunk shows with Ssheena, winner of the ITA Award, so that it can gain visibility and trade opportunities in a market like the USA, which is imperative when it comes to contemporary fashion».
«Ssheena is a collection endowed with a new-fangled and contemporary feminine flair - comments Luca Adami, Sshena’s Commercial Director – which breaks the boundaries between art and fashion, creating a vibrant aesthetics, modelled between Expressionism and Futurism. A fleeting, and yet daring androgynous femininity, that catches the eye, but does not show off».
Time Award’s next edition will start in September 2017, with the publication of the call for bids and the designation of the jury, consisting of buyers from some of the finest Italian and international stores.
During the January 2018 edition of WHITE MAN & WOMAN, the 10 finalist brands will be proclaimed and the winners for each category (apparel, accessories, special awards) will be awarded.
