FYI™ PARTNERS WITH SUR LA TABLE FOR NEW ORIGINAL SERIES “SCRAPS” PREMIERING SUNDAY, MAY 21 KATIE COURIC SERVES AS EXECUTIVE PRODUCER FOR KATIE COURIC MEDIA KITCHENAID® APPLIANCES INTEGRATED IN SERIES Our Coverage Sponsored by Fresh Origins
Fresh Origins is America’s leading producer of Microgreens and Edible Flowers. Combining the benefits of an ideal climate with a deep passion for quality and innovation, Fresh Origins products are sought after by the finest restaurants and top chefs. The farm is located in the picturesque rolling hills of San Diego County, where the near perfect weather allows for production and harvest all year. Fresh Origins produces almost 400 Microgreens, Petitegreens, Edible Flowers, Shoots, Tiny Veggies™ and related items. Many are not available anywhere else, with new introductions nearly every month. Fresh Origins products are on top of the finest cuisine in the world! Fresh Origins supplies distributors of specialty produce who serve fine dining restaurants and resorts nationwide. There are also a few online sources of their products available to private chefs and home cooks. Read our first Culinary Queen interview with Kelly Sasuga:
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FYI is partnering with Sur La Table to produce the new culinary series “Scraps,” where national Sur La Table Chef Joel Gamoran travels across the U.S. creating incredible feasts in unexpected places, using the most out-of-the-box ingredients – food waste and scraps. KitchenAid® appliances will be integrated throughout the series. Award-winning journalist, Katie Couric, will serve as an executive producer of the ten half-hour episodes slated to premiere beginning Sunday, May 21 at 10:30pm ET on FYI.
"Food waste is such a huge problem in this country and more and more people want to do something about it,” said Couric. “I’m so excited for Chef Joel Gamoran to introduce viewers to wonderful places and delicious recipes using ingredients we never imagined could taste so good. Joel’s energy and enthusiasm are infectious.”
Each episode of “Scraps” will follow Chef Joel Gamoran to a new city where he partners with food waste champions to celebrate the local cuisine and create a delicious meal with food items many consider to be waste, like banana peels, shrimp shells, chicken bones and carrot stems. The pressure will be on as Joel will have less than a day to source ingredients, build a full menu and create a meal for an outdoor dinner party. From roadside foraging, to chocolate roasting, to oyster hunting – viewers will follow Joel on a one-of-a-kind food sourcing adventure in his refurbished 1963 Volkswagen bus, which doubles as his mobile kitchen. The new KitchenAid® Artisan® Mini Mixer, Stand Mixer attachments and high-performance Pro Line® Series Blender will be used in the series to make everything from fresh pasta to veggie noodles and more.
FYI and Sur La Table will also partner to offer ten online cooking classes, giving viewers the opportunity to learn more in depth techniques and incorporate scraps in their cooking. The cooking classes will be available for purchase on Sur La Table’s website after each episode of “Scraps” airs. Additionally, a sweepstakes will offer viewers the chance to win KitchenAid products and Sur La Table cooking classes.
“FYI is thrilled to partner with Sur La Table on this aspirational culinary series, paired with an interactive digital cooking class,” said Peter Olsen, Executive Vice President Ad Sales, A+E Networks. “We strive to be a step ahead in the lifestyle space, while offering potential partners innovative opportunities to integrate with our brand, and ‘Scraps’ is no exception.”
“As a chef, I have dedicated my life to making the kitchen more approachable for everyone and ‘Scraps’ is a cooking movement that will genuinely open doors for home cooks to view ingredients differently,” says Chef Joel Gamoran. “Ugly produce and what once was thought of as cooking waste will now be seen as edible and useful – saving money and resources. Imperfect is the new perfect!”
"The movement to reduce food waste inspired ‘Scraps’ unique format and style, and allowed us to bring these partners together," says Timothy Whitney, Head of Development at RAIN, one of the show’s production partners. "We celebrate something that is hiding in plain sight – that broccoli stem tastes even better than the florets, that you can make ice cream from bruised bananas, that your stale bread has a second life – in a way that engages an active, digitally-oriented audience."
“Scraps” is produced by Katie Couric Media and RAIN for FYI. The show’s collaborative digital format was developed by production partner RAIN, a NY-based digital consultancy. Timothy Whitney and Brian Edelman are executive producers for RAIN. Gena McCarthy and Jordan Harman serve as executive producers for FYI.
About FYI
For your inspiration, for your imagination or for your innovation, FYI™ takes a modern spin on traditional lifestyle genres by embracing an adventurous and personalized approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people live their lives today, not defined by just one passion or interest. FYI has launched all-new genres, including trend-setting and brand-definitional series, such as Married at First Sight, Seven Year Switch, Tiny House Nation, He Shed She Shed and Food Porn hosted by Michael Chernow. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The network is available in nearly 65 million U.S. homes and is one of the most upscale entertainment brands in the media landscape. FYI has a young and affluent digital audience, including a robust social footprint that has recently tripled in size. The FYI website is located at fyi.tv, Twitter at twitter.com/fyi and Facebook at facebook.com/fyi.
About Sur La Table
In 1972, the first Sur La Table store opened in Seattle’s Pike Place Market. It was a place where serious cooks found a surprising selection of culinary tools from around the world, with helpful, knowledgeable employees who loved cooking, too. We’ve now grown to more than 100 stores across America, with a website and catalog viewed by millions of people each year and a highly regarded cooking class program. But some things haven’t changed: we’re still the place for an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table. We’re still passionate about cooking and entertaining, eager to share all we know.
About Katie Couric Media
Katie Couric Media develops and produces multi-platform content, including scripted shows, web series and documentaries. Katie Couric Media projects include: the National Geographic documentary Gender Revolution; the upcoming movie Flint, with Craig Zadan and Neil Meron, about the drinking water contamination in Flint, Michigan; and CBS’ new untitled drama pilot from writer Jenny Lumet, currently in production. Katie Couric Media also produces the Katie Couric podcast, a 2016 Apple “Favorite,” from Stitcher, which features the journalist in candid, unscripted conversations about American life and politics; Katie Couric is the Executive Producer of the documentaries Fed Up (2014) and Under the Gun (2016), both of which premiered at the Sundance Film Festival.
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the brand's partnership with Susan G. Komen®, is now in its 16th year and has raised over $10 million to help find a cure for breast cancer. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.
About RAIN
RAIN is a digital consultancy that combines data, technology, and creativity to drive business growth for clients. RAIN specializes in designing and implementing digital ecosystems, engaging new audiences, and bringing new technology to market. Some of the companies working with RAIN today include Amazon, Adobe, Campbell’s, and L'Oreal. RAIN has offices in New York, Utah and Nicaragua.
