Whom You Know: Scripps Networks Interactive expands relationship with Snap Inc. to produce exclusive original Shows for Snapchat

Monday, May 8, 2017

Scripps Networks Interactive expands relationship with Snap Inc. to produce exclusive original Shows for Snapchat

Scripps Networks Interactive (Nasdaq:SNI) announced a new deal with Snap Inc. that will bring new food- and home-related programming, including Shows, to Snapchat's Discover platform.

Scripps' Food Network was one of the original publishers for Snapchat's launch of Discover in January 2015 and has since been creating Publisher Stories for the platform. Under this new, expanded deal, several of Scripps Networks' popular TV networks, Food Network and HGTV, will begin developing and producing Shows for Snapchat.

"Snapchat's distinctive mobile platform provides an ideal environment for us to touch millennials and centennials who may not yet be hooked on our premium offerings," said Henry Ahn, Scripps Networks' President of Content Distribution and Marketing. "We're finding more and more new fans among the hard-to-reach mobile natives."

"HGTV and Food Network are masters of addictive and inventive TV, and it makes perfect sense to bring that programming expertise to Snapchat Shows," said Nick Bell, Vice President of Content for Snap Inc. "Scripps has been an important partner for us since our launch of Discover, and we're thrilled that Snapchatters will soon have access to more entertaining content from some of their most popular networks."

Kathleen Finch, Scripps Networks' Chief Programming, Content and Brand Officer, added: "Our Scripps Lifestyle Studios content is really resonating on this platform, so we welcome this opportunity to further expand our mobile influence. Not only does this bridge our television brands to digital, it allows us to create entirely unique content tailored for the next generation of food and home enthusiasts."

Food Network will also continue to curate its Publisher Stories for Discover, which have seen significant growth among Snapchatters globally over the last two years. Food Network Discover content is evolving with new features including "Millennial Manners," scripted videos about the right way to adult at the table; a new offering with influencer Skyler Bouchard around millennial food entrepreneurs; and a pick-your-own-adventure food treasure hunt with New York-based influencers. New collaborators include Aussie influencer Li-Chi Pan, with Down Under delights for food-curious fans, and digital star Vickie Liu, who shares her favorite sweet creations.

According to recently released research from Nielsen commissioned by Snap Inc., media companies that publish content on Snapchat's Discover platform see notable audience growth on their TV and other platforms. For example, Nielsen's study found that Snapchat provided a 16 percent increase in average monthly reach in Discover partners' TV audience, while their own average monthly TV audience decreased by 5 percent (when comparing the six months after a media company joined Snapchat's Discover platform to the six months prior).

Under this new expanded agreement, Scripps Networks and Snap will serve sponsors through unique campaigns that leverage Snap's ad technology, as well as Scripps' client relationships and advertising-friendly content.

About Scripps Networks Interactive

Scripps Networks Interactive Inc. (Nasdaq:SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio includes leading TV and entertainment brands HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. Its digital division Scripps Lifestyle Studios creates compelling content for online, social and mobile platforms. International operations include TVN, Poland's premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living Network. The company's global networks and websites reach millions of consumers across North and South America, Asia-Pacific, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.

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