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Wednesday, June 14, 2017

NHL Peachy: GAME 6 OF THE 2017 STANLEY CUP FINAL ATTRACTS 11.5 MILLION AVERAGE AUDIENCE AND IS MOST-WATCHED PLAYOFF GAME SINCE 2013 2017 Stanley Cup Playoffs Deliver 52% Increase in North American Audience

Game 6 of the 2017 Stanley Cup® Final, which saw the Pittsburgh Penguins defeat the Nashville Predators 2-0 to win the franchise’s fifth Stanley Cup® Championship, delivered an average audience of 11.5 million across North America (NBC; CBC/SN;TVA Sports). It was the most-watched Stanley Cup® Playoff game in North America since Game 6 of the 2013 Stanley Cup Final (Chicago vs. Boston; 12.2 million average audience).

The 2017 Stanley Cup Final attracted an average audience of 8.09 million across North America, marking a year-over-year increase of 23%.

Overall, the 2017 Stanley Cup Playoffs delivered a 52% year-over-year increase in national viewership, as an average audience of 3.57 million across North America tuned in to see 87 playoff games featuring 27 overtime and 50 one-goal games.

The 2017 Stanley Cup Playoffs was the #1 show on television in Canada for 42 of the 46 nights that hockey was broadcast. NBC’s family of networks in the United States recorded an 11% year-over-year increase in viewership for the 2017 Stanley Cup Playoffs, and delivered the most-watched Stanley Cup Final on record without an Original Six™ Team.

The 2017 Stanley Cup Playoffs on NBCSports.com and the NBC Sports app were the most-streamed in history. The 2017 Stanley Cup Playoffs delivered more than a half-billion live minutes (527.4 million) and two million uniques, up 31% and 22% vs. the 2016 Stanley Cup Playoffs.

In Canada, Sportsnet NOW unique visitors increased year-over-year for each round of the playoffs and a total of 66% overall, while live streams were up 164% from this time last year. Unique visitors to Rogers NHL GameCentre LIVE increased overall by 61%, with total streams started up 68% for the entirety of the playoffs.

Source: Nielsen NNTV US; Borealis/Numeris Canada; Live + Same Day Viewership (P2+).

Source: SN Now, Sportsnet App, Sportsnet.ca - Adobe Analytics, April 1-June 11 2016 vs. April 1-June 11 2017

Source: Rogers NHL GameCentre LIVE - MLBAM April 12-June 11 2016 vs. April 12-June 11 2017

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