PREMIERE MENSWEAR SHOWS PROJECT AND MRKET RETURN FOR SPRING/SUMMER’18 COLLECTIONS AND HEIGHTENED FOCUS ON RETAILERS PROJECT, MRKET EVOLVE NEW YORK MEN’S JULY PRESENTING AN UNRIVALED ARRAY OF MENSWEAR BRANDS; FOSTERS THE FUTURE OF MENSWEAR THROUGH PARSONS PARTNERSHIP Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner
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Whom You Know attended MRket at the Javits yesterday; brand owners will be contacted and you'll be reading on the best performers in future news. We saw a strong showing from European manufactured brands.
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Fresh off New York Fashion Week: Men’s, the S/S ’18 season of PROJECT and MRket will open on Sunday, July 16th and run until Tuesday July 18th, bringing a distinct approach to fashion trends in the marketplace. On the cusp menswear designers, legendary brands and designer collections will be shown alongside live model presentations and returning partners Parsons School of Design and Fashion Snoops. The three-day event will be held at Jacob Javits Center.
PROJECT and MRket will provide an intimate buying experience balancing both the contemporary menswear offering with a sophisticated US and international assortment of tailored sportswear and accessories. Within both shows, neighborhoods are carefully curated which enables retailers and buyers to successfully merchandise and accessorize their product assortment.
“New York Men’s Fashion is truly coming into its own. With NYFW:Men’s wrapping up, it has been exciting to witness the strong talent here in the American menswear industry and inspiring collections and trends presented for the SS18 season,” says Tommy Fazio, President of Fashion, UBM Fashion. “It is more important than ever to continue to unify the menswear community. Having PROJECT NY and MRket under one roof offers retailers an unparalleled experience to shop an array of talented designers and brands bringing the strongest selection to their stores.”
At this season’s New York Men’s Day, PROJECT previewed five designer collections from notable menswear brands from within The TENTS including M. Singer, Thaddeus O’Neil, WRK, Michael Bastian, and Faherty on Monday, July 10 at Dune Studios. As a continuation of this program, full looks will be featured on the show floor from the participating designers. Additional brands presented within The TENTS will include; Frame Denim, Vilebrequin, CLOSED, and more.
MRket offers an introspective look into the trends of the marketplace allowing buyers to shop what’s next in the menswear lifestyle category presenting new and emerging designers for men. Showcasing brands include Jean Lorent, Stolen Riches, STANTT, and Avenue 33.
PROJECT continues to support and foster emerging designers through its ongoing partnership with Parsons School of Design. The ‘Next In Class’ program is a unique opportunity for emerging designers as it provides a platform for recent Parsons BFA graduates, arming them with the educational experience and exposure to break into the marketplace.
This July, four menswear and dual-gender designers Yuner Shao, Rika Konishi, Alexa Chia and Qiongxin Kou will present their collections in the program.
President of Men’s, Erik Ulin relays “UBM Fashion continues to challenge itself to offering a 360 experience for venders and buyers; each season we are able to present something new, whether it is expanded neighborhoods like BLUE that match the demand for denim in the marketplace, exposure to coveted menswear brands, or education tools such as P1V0T which offers tech-based solutions for the entire process, from design to sell-through.”
Additional highlights of the show include:
• Live Presentations will take place on Monday, July 17th on the floor and will feature the following line up:
o 10:00am | Vilebrequin o 11:15am | Jack Victor o 1:00pm | Vince o 2:00pm | Blue@PROJECT o 4:00pm | MOVE
• PROJECT Sole layers in key men’s footwear brands with a refresh on assortment each season. Merchandised through the show floor include debut brands; Carlos Santos Shoes, Hunter Boot, Coxx Borba, and Robert Talbot alongside menswear staples; Trickers, Sanders, Paraboot, and Trask.
• UBM Fashion continues to promote educational initiatives integrating its partnership with Fashion Snoops into Shop the Floor. Fashion Snoops will display the largest seasonal trends and must-have buyers pick’s on the Trend & Buyers Guides section of Shopthefloor.com. MR Magazine and UBM Fashion’s Fashion Director, Tommy Fazio will be tapping these trends to curate head-to-toe looks pulling product live from the show floor; and sharing on social media channels.
• The #BloggerProject presented by Marcus Troy is a curated content experience that bridges the gap between digital influencers and brands. Live content is shot directly from the show floor connecting brands with the top menswear influencers. Show-goers can head over to the Blogger Lounge on any day and get a picture taken by Naskademini in the photo studio.
The shows along with curated neighborhoods and distinctly merchandised sections including The TENTS, Vanguards Gallery and PROJECT Sole will boast a significant roster of influential brands that represent the outlook of the upcoming season. A complete brand list is viewable and for a full schedule of events, announcement of new additions to the #BloggerPROJECT and other initiatives, please click here.
Cadillac returns for the 5th season as the official partner of PROJECT New York providing VIP retailers and media with car service to and from the show.
@projectshow | #ProjectNY | @mrketshow | @parsonsschoolofdesign
About MRket | MRket is a global fashion trade show representing the best collections in men’s clothing, sportswear footwear and accessories from the United States, Canada and abroad. MRket is the only show in North America to spotlight international groups such as Made in Italy and UK Design as well as curated brands sections: Vanguards Gallery and Modern Prep. The best men’s stores in North America and over 47 countries attend MRket because it is a serious writing, networking and press event.
About PROJECT | Held bi-annually in New York and Las Vegas, PROJECT is the world’s preeminent contemporary fashion trade event, encompassing men’s, women’s, accessories and footwear brands within PROJECT Vegas, PROJECT Women’s, THE TENTS, PROJECT New York and PROJECT SOLE New York. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com. For the latest, go to: www.mrketshow.com | http://www.ubmfashion.com/shows/projectny
About UBM Fashion | Uniting the most influential fashion retail decision makers and the world’s top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its comprehensive marketplaces in New York (NY Men’s and Women’s) and Las Vegas (MAGIC). UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products.
About Parsons School of Design | Parsons School of Design, founded in 1896, is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines, as well as online courses, degree and certificate programs. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century.
