Whom You Know: AutomotiveLeads and CarSwap Announce Innovative Digital Marketing Collaboration

Tuesday, September 12, 2017

AutomotiveLeads and CarSwap Announce Innovative Digital Marketing Collaboration

Two of the most innovative used car selling platforms, AutomotiveLeads and CarSwap have now partnered, in hopes of taking on the used car industry, disrupting the status quo, and making used car dealers more profitable.

Two of the most innovative used car selling platforms, AutomotiveLeads and CarSwap have now partnered in hopes of taking on the used car industry and disrupting the status quo. AutomotiveLeads is an aggressive digital marketing company which offers car dealers a library of 350 behaviorally targeted classified websites which drive first generation leads and volume traffic directly to car dealerships websites.

CarSwap, the leading mobile platform for vehicle trading, is hailed as the ‘Tinder for cars’. With tens of thousands of user vehicle listings worldwide, CarSwap has created a similar model providing first generation peer-to-dealer leads, as well as peer-to-peer vehicle trading. CarSwap is projected to have more user listings than the top US automotive classified platforms by 2018. Further, CarSwap is the only app to offer a proper matching mechanism to allow users to not simply trade in their vehicle but to match their car with another of similar value and simply make the switch.

Both companies are shaking up the used car advertising world and helping buyers and sellers connect as efficiently as possible by removing themselves as the middle men. Traditionally, users would have to fill out multiple forms on one to two classified sites and subsequently be harassed by a plethora of dealers until they finally were able to reach the car they initially wanted. Now through these innovative platforms, users have direct access to the dealers, and can negotiate about a vehicle they are actually interested in.

Alex Campbell, Chief Relations Officer, noted, “We’re pleased to collaborate with industry leading platforms like AutomotiveLeads to offer innovative solutions to their dealer network. This collaboration will allow us to jointly provide car dealerships the competitive edge needed in today’s automotive industry.” Dealers even receive leads in real-time once a shopper right swipes on their vehicle listing on the CarSwap platform.

AutomotiveLeads General Manager Taylor Buchanan stated, “Partnering with a forward-thinking company like CarSwap will offer a further simplified platform for inventory and lead management for our dealers. A large number of independent dealers manage their sales via mobile phones. This collaboration will allow them to have total control and really amp up dealer productivity and sales.”

Neither company seeks to profit off of advertising placements or ultimately pit local dealers against each other by distracting users with competitors ads or reselling leads to multiple competing dealers. With both companies, leads are all privately owned and accessed solely through the dealer’s private account.

Sites such as usedcarsnearme.com and localusedcardealers.com generate a major influx of traffic for used car dealer websites as soon as their inventory is syndicated across the Automotive Leads network. The newest acquisition in their domain portfolio is usedcarsforsale.com due to launch in Q4. This domain was recently purchased for a whopping $340,000 and attracts up to one million car buyer queries per month.

Through the joining of these two industry leaders, what has been created is a one stop shop for both dealers and car buyers to receive the best user experience possible when buying or selling their used cars, via a mobile phone or PC.

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