Whom You Know: SEPTEMBER 2017 WHITE MILANO: AN ADDITIONAL DATE AND SSHEENA SPECIAL GUEST WITH URBAN CATWALK

Monday, September 11, 2017

SEPTEMBER 2017 WHITE MILANO: AN ADDITIONAL DATE AND SSHEENA SPECIAL GUEST WITH URBAN CATWALK

The September 2017 edition of WHITE MILANO - on stage from 22nd to 25th September in the famed Tortona Fashion District - is going to last four days. The main fashion show under the aegis of the Municipality of Milan, dedicated to womenswear collections and contemporary accessories, can currently boast over 500 exhibitors and more than 22 thousand visitors.

The extension, in terms of timing, is part of the coordination among the fashion shows and events, and results from the relentless work carried out by the Minister for Economic development Carlo Calenda, by Undersecretary Ivan Scalfarotto, by ICE, by the main Italian fashion tradeshows, as well as by the Municipality of Milan, so as to cooperate and, thereby, make Milan increasingly appealing for international buyers. Indeed, thanks to a recent agreement between the institutions, Milan will be the stage for: MILANO XL – the celebration of Italian creativity, a format conceived to illustrate the premium manufacturing chains, making the Made in Italy unequalled in the world, in conjunction with Milan’s fashion week.

At this edition, WHITE will shine also thanks to designer Sabrina Mandelli’s creative talent and her brand SSHEENA, which, owing to its contemporary sportswear and a sophisticated care for details has been selected by WHITE as Special Guest and will be the protagonist of an Urban Catwalk in September event’s calendar, thanks to the collaboration with Camera Nazionale della Moda Italiana. This fashion show will be organized thanks to the patronage of Confartigianato Imprese and ICE - Agenzia.

This event based in Milano and for Milan, will connect Palazzo Reale’s Sala delle Cariatidi with Piazza Duomo for a fashion show open to the public. WHITE has conceived and promoted the show to underscore the strong bond that, since its very onset, has joined the trade show with the city, as it occurred in 2016 with YOHANIX catwalk.

This synergy between WHITE and the city has further developed over the years, thus attracting the interest and attention of international fashion insiders on the fashion city and providing new business and communication opportunities.
In order to get this message across, exquisitely Milanese Sabrina Mandelli’s aesthetics has been selected. SSHEENA contemporary creativity perfectly matches the vision that WHITE has always endowed each and every event with. WHITE MILANO - sede uffici via Tortona 27 – 20144 Milano – press@whiteshow.it – www.whiteshow.it– tel 02/34 59 27 85

The label has already gathered consensus, as it won the special Time Award 2016 - brand accelerator project launched by WHITE in 2015 in collaboration with Camera Italiana Buyer Moda, with the patronage of the Municipality of Milan and raffled by ITA-Italian Trade Agency. Next, she was the protagonist, in April 2017, of a trunk show organized by Time in Los Angeles, in the revered multibrand store H LORENZO, where she has been presented to a big audience of buyers and insiders alike. Subsequently the brand flew New York, for a performance at HOTOVELI, prestigious concept store in the heart of NY’s Village.

«The success achieved by SSHEENA during the road shows in Los Angeles and New York - so Brenda Bellei, WHITE’s CEO - goes to show how appealing the internationalization path undertaken in these years by the trade show is for cutting-edge brands and worldwide top buyers alike. The next (and natural) step for WHITE has been choice of the Special Event brand for the September 2017 edition, which will be the protagonist of an urban catwalk, actively supported by Confartigianato Imprese and ITA, agency for the promotion abroad and internationalization of Italian enterprises».

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/