#FashionAlert #WhomYouKnow #ItalianTradeAgency #ICE #WhiteMilano The new platform for Italian businesses at Shanghai Fashion Week Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner
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China represents an important opportunity for the fashion industry, as it makes up 33% of the global luxury sales. In this scenario also the Shanghai Fashion Week has grown over the last few years with over 160 events (fashion shows and presentations) 1500 exhibiting brands (designers and brands) and a turnout of 150.000 visitors. Furthermore, the number of multibrand stores and new stores is growing everywhere in China, from the North to the South. Market research has shown that the Chinese fashion system is seeking premium products, with features like craftsmanship, creativity and quality. The Italian businesses have important chances in China, though the country has turned out to be a more complex and insidious marketplace than expected. In order to support Italian small and medium-sized businesses in their internationalization path, Confartigianato Imprese with WHITEand with the support offered by ITA – Italian Trade Agency, are the promoters of a new platform, which is going to take to Shanghai a selected niche of Italian brands. This is not a fair-trade, but a format aiming to represent the best of the Italian lifestyle, thus becoming a touchstone event during Shanghai Fashion Week. The initiative was born under the aegis of Shanghai Fashion Week and benefits from the support by important local and international partners. The idea is to present a brand mix consisting of approximately 56 Made in Italy businesses within a multi-functional exhibiting area in the very heart of the new Art District (West Bund Art Center), right opposite Ontime, one of the most prominent fair-trades, partner of the project. Thanks to the important backing offered by local marketing agencies and PRs, the Italian brands will have the chance to meet not only the buyers and the press, but also distribution partners, agents and professionals, thus allowing them to develop a network and approach a multi-faceted market, like the Chinese fashion scene. The structure of the event foresees, during the three days, several communication and promotion activities, meetings and focus on Italian lifestyle with food tastings, so that the Chinese consumers can enjoy a full immersion experience in our culture and know-how. Among this project’s partners there are also Camera Italiana Buyer Moda – The Best Shops, which will show the Chinese buyers and retailers the style and curatorship of the best Italian multi-brand stores. More precisely, the platform will allow the involvement of several local fashion insiders, so as to aid the participants in their new market strategies; from starting partnership projects with fashion editors, which will back the opening event and the platform’s communication; the communication and promotion of Italian brands through presentations and live shooting during the three days of the event. Focus on the social media through the activation of local and international influencers and through an area dedicated to the editorial services produced by a team of creative talents in collaboration with WHITE Magazine’s editorial staff, the latter will launch a Chinese issue that will be distributed during Shanghai Fashion Week.
Da venerdì a domenica 13, 14, 15 ottobre 2017 – From Friday to Sunday 13,14,15 October 2017
Long Teng Avenue 2555 West Bund Art Center Hall B – Xuhudi District, Shanghai – opposite Ontime tradeshow.
Central location shared with the main actors of Shanghai Fashion Week.
Italian designers list
ALBERTO ZAMBELLI
ALESSANDRA GIANNETTI
AMEN
AVANT TOI
BE POSITIVE
BLUi
BONOMEA
CARDILLO DESIGN
CASADEI
CAVALLI CLASS
COLLECTION PRIVÉE
DAMICO MILANO
DAMIR DOMA
//DELIRIOUS EYEWEAR
DANIELE CARLOTTA
DELFINO FERRARI-GABRIELSI
ENRICO MAZZA
FALIERO SARTI
FEDERICA TOSI
FILIPPO LATERZA
FRANCESCA CASTAGNACCI
GARAGE NOUVEAU
GIOIELLI DOP
GIOVANNI FABIANI
GRAZIANO MAGGIO
KUBERA 108
L’AUTRE CHOSE
LA BELLE
LE DANGEROUGE
LE SARTE PETTEGOLE
LE4UADRE
LUCIANO MILANO
MALLONI
MANUEL RITZ
MARCELA SALVADOR
MAY MOMA
MEMORIA HATS
MOI MULTIPLE
OFFICINE CREATIVE
ONES
PIER ANTONIO GASPARI
+MINI
POMMES DE CLAIRE
POURQUOI ME BY ELENA MONTAGANO
RAMPONI
ROBERTO DI STEFANO
SAN ANDRÈS MILANO
SMARTEEZ
SOSUD
SSHEENA
STEFANO MORTARI
TAMO
TRANSIT PAR-SUCH
TWINS FLORENCE
WOO CLASS + JOCHEN ANDREAS ZEH
EVENTS’ CALENDAR
THURSDAY 12 OCTOBER
3pm – Opening Event ONTIMESHOW
Long Teng Avenue 2555 West Bund Art Center – Xuhui District, Shanghai
4pm – Opening Event STYLE ROUTE TO SHANGHAI curated By WHITE
FRIDAY 13 OCTOBER
TALKS AROUND THE TABLE: MADE IN ITALY TEXTILE & FABRICS
11am – Special focus on raw matter with stories about the exhibiting companies, whose collections feature
raw fabrics and materials.
Master of Ceremonies: Monica Sarti, from Faliero Sarti
Speakers: Alfredo Ramponi from Ramponi spa, Jacopo Tonelli from Jato Group, Daniele Carlotta,
special guest, dialoguing with Chinese designers Shushu Tong and Angel Chen.
The main Chinese distributors and buyers are invited.
12noon – Light Lunch: a chef presents the special visual and table dressing – curated by Monica Sarti,
Faliero Sarti’s Creative Director – with Italian fabrics.
2pm – 5pm – Special presence of Style Routes to Shanghai with video installation by Fob (Fashion of Bailian, Festival of Bailian, Fair of Bailian) – Nan Su Zhou Road 955 – Bailian Fashion Center.
SATURDAY 14 OCTOBER
TALKS AROUND THE TABLE: ATHLEISURE
11pm – Highlight on Athleisure trends by Alfredo Canducci, Tomorrow’s Ltd Sales and Business Development Director.
Focus on the trends of the labels exhibiting at Style Route to Shanghai, curated by
fashion editor Giorgia Cantarini. The main Chinese fashion editors will be attending the event.
Special guest: Queennie Yang – Business of Fashion and Yoho! Hong Kong – reference streetwear store in China.
12noon – Light Lunch: theme Athleisure with healthy Italian food
1.30 – 5.30 – Editorial on the brands exhibiting at Style Routes to Shanghai, shot by Adam Katz Sinding –
Le21eme International Street Style Photographer – styling by Giorgia Cantarini – the live shooting can be followed on Wechat.
SUNDAY 15 OCTOBER
TALKS AROUND THE TABLE: DESIGN & RETAIL
11am – Special focus on retail in collaboration with Camera Italiana Buyer Moda – The Best Shops.
Speaker: Mario Dell’Oglio, President of Camera Italian Buyer Moda, in the audience, the Chinese
fashion insiders that are strongly interested in learning about our Italian buyers’ purchasing experiences and modalities. Special guest Bailian Fashion Group.
12noon – Light lunch – theme: the tables of Italian design
1.30 – 3.30 – White Touch: photographer Adam Katz Sinding captures an exclusive street style version of the faces of the visitors in WHITE-themed outfits. The live shooting can be followed on Wechat.
Location: West Bund Art Center Hall B/ 2555 Longteng Avenue / Xuhudi District, ShanghaiPER PARTECIPARE INFO: TEL. +39 02 34592785 / shanghaiselection@mseventy.com
