Whom You Know: @AmazonNews AWS Announces Amazon Sumerian

Monday, November 27, 2017

@AmazonNews AWS Announces Amazon Sumerian

New service enables any developer to quickly and easily build virtual reality, augmented reality, and 3D applications for popular hardware platforms

Preview starts today

At midnight, during the AWS re:Invent Midnight Madness kick-off event, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), announced Amazon Sumerian, a new service that makes it easy for any developer to build Virtual Reality (VR), Augmented Reality (AR), and 3D applications, and run them on mobile devices, head-mounted displays, digital signage, or web browsers. With Amazon Sumerian's editor, developers can build realistic virtual environments, populate them with 3D objects and animated characters, and script how they interact with each other and the application's users. VR and AR apps created in Amazon Sumerian will run in any browser that supports WebGL or WebVR graphics rendering, including Daydream, HTC Vive, Oculus Rift, and iOS mobile devices. Getting started with Amazon Sumerian is as simple as logging into the AWS Management Console. There is no software to install or upfront costs--customers pay only for the storage used for 3D assets and the volume of traffic generated to access the virtual scenes they create. To learn more about Amazon Sumerian, visit: http://aws.amazon.com/sumerian.

Customers in many industries are adopting VR and AR technologies to build realistic virtual environments, or overlay virtual objects on the real world, for a range of applications, including training simulations, virtual concierge services, enhanced online shopping experiences, virtual house or land tours, and much more. Until now, creating realistic virtual environments, or "scenes," required specialized skills and the use of multiple different tools for disciplines such as 3D modeling, environmental design, animation, lighting effects, audio editing, and more. And then, once a VR or AR application is ready, developers must learn and implement unique specifications and deployment processes for each of the major hardware providers. Amazon Sumerian solves these challenges by providing a web-based editor that developers can use to easily and quickly create professional-quality scenes, and a visual scripting tool to build the logic that controls how the objects and characters in the scenes behave and respond to actions. Amazon Sumerian also makes it easy to build scenes where rich, natural interactions between objects, characters, and users occur through the use of AWS services such as Amazon Lex, Amazon Polly, AWS Lambda, AWS IoT, and Amazon DynamoDB.

"Customers across industries see the potential of VR and AR technologies for a wide range of uses--from educating and training employees to creating new customer experiences. But, customers are daunted and overwhelmed by the up-front investment in specialized skills and tools required to even get started building a VR or AR application," said Marco Argenti, Vice President, Technology, AWS. "With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours."

With Amazon Sumerian, developers can:

Design immersive VR, AR, and 3D environments--Amazon Sumerian's easy to use editor allows developers to drag and drop 3D objects (e.g. furniture, buildings, and natural objects) and characters into "scenes" (e.g. rooms, office environments, and landscapes). Developers can choose from Amazon Sumerian's library of pre-built objects, download and import objects from third-party asset repositories such as Sketchfab or Turbosquid, or create and import their own objects. Amazon Sumerian also includes templates with pre-populated scenes.

Easily create animated characters powered by AWS AI services--Developers can also use Amazon Sumerian to create animated 3D characters that can guide users through a scene by narrating scripts or answering questions. Amazon Sumerian is integrated with Amazon Lex and Amazon Polly, which provide automatic speech recognition (ASR), natural language understanding (NLU), and text-to-speech capabilities, so that Amazon Sumerian characters can understand and respond to users in lifelike conversations.

Deploy applications to popular VR and AR hardware--Amazon Sumerian scenes run in any browser that supports WebGL or WebVR graphics rendering. Amazon Sumerian scenes are hosted in the AWS cloud and served from a publicly accessible endpoint, so that users can access them from anywhere.

Mapbox is a location platform for developers with a deeply customizable toolset to embed maps in any application. "We now bring Mapbox location services to Amazon Sumerian, enabling users to integrate 3D maps and surfaces into their AR and VR applications and bring location-based experiences to life," said Alex Barth, VP of Business Development, Mapbox. "For instance, we integrated Mapbox's points of interest and global terrain maps with Amazon Sumerian so data is delivered and rendered in real-time."

Thermo Fisher Scientific is dedicated to improving the human condition through systems, consumables, and services for researchers. "My experience with Amazon Sumerian makes developing WebVR and Web3D much easier," said Jonathan Agoot, Technology Strategist, Global eBusiness Innovation Center of Excellence, Thermo Fisher Scientific. "I can easily import my 3D models, textures, and animation so I focus on developing a scene and not have to worry about code."

About Amazon Web Services

For more than 11 years, Amazon Web Services has been the world's most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, and application development, deployment, and management from 44 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world--including the fastest-growing startups, largest enterprises, and leading government agencies--to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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