#SmallScreenScenes #TastyTidbits #WhomYouKnow @FoodNetwork ’s “In The Kitchen” App Adds An Augmented Reality Feature To Its Andriod App Users with Android devices that support ARCore can decorate their own cupcake Our Coverage Sponsored by Fresh Origins @microgreens
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Food Network has added an augmented reality experience to its cooking app “In the Kitchen,” available on Android. The new feature allows over 100 million Android users to build and decorate their own virtual cupcakes within their surroundings.
From the main menu of the app, users can scroll past the Shows, Chefs, and My Stuff tabs and select the new tab “AR Fun!” Users can then select their cupcake, resize it to be as big or small as they want, add colorful liners and frosting swoops, add whimsical toppings, and even add text banners like “Happy Birthday,” “Nom Nom,” “Mood” and more to their image. Before sending their creation off to friends on social media or via text message, users can add Food Network-branded and cooking-themed frames to their picture.
“We continue to see huge potential with integrating augmented reality into our cooking experiences,” said Liesel Kipp, SVP of Product and Design at Discovery, Inc. “When users have the opportunity to create or add to their surroundings through this technology, there is no limit to how they can reimagine their own experiences in the kitchen.”
Food Network’s essential In the Kitchen app is home to over 70,000 recipes and is the one-stop shop for all things food. A top recipe app in the food & drink category on the Play Store, users can get instant access to the most-popular show recipes from Alton Brown, Giada De Laurentiis, Ree Drummond, Guy Fieri, Bobby Flay, and many more. Whether users need inspiration for their next meal or are simply looking for a recipe that’s being made on TV, finding delicious recipes from favorite Food Network chefs and shows has never been this quick and easy.
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FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to nearly 100 million U.S. households and draws over 46 million unique web users monthly. Since launching in 2009, Food Network Magazine’s rate base has grown 13 times and is the No. 2 best-selling monthly magazine on the newsstand, with 13.5 million readers. Food Network is owned by Discovery, Inc., a global leader in real life entertainment whose portfolio also includes Discovery Channel, HGTV, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.
