#NewYorkNotes #61stGrammys @RecordingAcad #WhomYouKnow THE 61ST ANNUAL GRAMMY AWARDS® VIEWERSHIP INCREASED BY +2 MILLION VIEWERS WITH TIME-SHIFTED AND OUT-OF-HOME VIEWING
THE AUDIENCE FOR MUSIC'S BIGGEST NIGHT® GROWS BY +10% TO 22 MILLION VIEWERS
NIELSEN NOW ESTIMATES THAT MORE THAN 43 MILLION VIEWERS WATCHED AT LEAST A PORTION OF THE GRAMMY®BROADCAST
The 61st Annual GRAMMY Awards® increased viewership from 19.96 million to 22 million viewers, a jump of +10% when live plus seven-day time-shifted and live plus same day out-of-home viewing was factored in, according to reporting issued for the awards show by Nielsen. With these new results, the GRAMMY Awards continues to be the most-watched non-sports, non-Super Bowl Sunday program so far this season.
According to Radha Subramanyam, Chief Research and Analytics Officer for CBS Corporation, the increase reflects the type of lift all event programming should expect in the future. "As new measurement metrics become more available, more complete and accurate data is giving us a better picture of who is actually watching. We are pleased that Nielsen is putting reliable measures of out-of-home viewing into the marketplace."
Additionally, Nielsen Media Research now estimates that over 43 million viewers watched all or part of the broadcast (based on a six-minute qualifier).
ABOUT THE RECORDING ACADEMY
The Recording Academy™ represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards – music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.
