Whom You Know: #CulturedPeachy #NewYorkNotes #April10 @RecordingAcad #WestCoastPeachy @GRAMMYMuseum @backstreetboys @BlueShieldFound GRAMMY MUSEUM®'S AN EVENING WITH THE BACKSTREET BOYS BENEFIT PROGRAM WILL BE EXCLUSIVELY LIVESTREAMED VIA PEOPLE ON APRIL 8

Friday, April 5, 2019

#CulturedPeachy #NewYorkNotes #April10 @RecordingAcad #WestCoastPeachy @GRAMMYMuseum @backstreetboys @BlueShieldFound GRAMMY MUSEUM®'S AN EVENING WITH THE BACKSTREET BOYS BENEFIT PROGRAM WILL BE EXCLUSIVELY LIVESTREAMED VIA PEOPLE ON APRIL 8

EVENT WILL CELEBRATE BACKSTREET BOYS: THE EXPERIENCE EXHIBIT PRESENTED BY BLUE SHIELD OF CALIFORNIA, OPENING APRIL 10

The Backstreet Boys have proven to be one of the most successful groups in music history during their nearly three-decade career, making them one of pop's most influential performers. To celebrate the group’s career, the GRAMMY Museum® proudly presents Backstreet Boys: The Experience, a one-of-a-kind fan experience presented by Blue Shield of California. Backstreet Boys: The Experiencecaptures the spirit of the Backstreet Boys through authentic personal memorabilia, wardrobe, artwork, and photography. It will also feature immersive photo and video interactive experiences that will allow their legion of fans to engage with the group’s music and history like never before, including a fan confessional booth that will allow fans to record a message directly to the group. On April 8, the Backstreet Boys will take part in a special benefit program at the Museum's Clive Davis Theater, where they will share never before heard stories from the past 25 years. Moderated by JoJo Wright from KIIS-FM, the event will be livestreamed exclusively by PEOPLE on Facebook. The exhibit opens to the public on April 10 and will run through Sept. 2.

GRAMMY Museum®'s An Evening With The Backstreet Boys benefit program moderated by JoJo Wright from KIIS-FM will be exclusively livestreamed by PEOPLE on Facebook.

Monday, April 8 from 7:30–8:30 p.m. PT

GRAMMY Museum and exclusively livestreamed on PEOPLE's Facebook

ABOUT THE GRAMMY MUSEUM

Established in 2008 as a partnership between the Recording Academy™ and AEG, the GRAMMY Museum® is a non-profit organization dedicated to cultivating a greater understanding of the history and significance of music. Paying tribute to our collective musical heritage, the Museum explores and celebrates all aspects of the art form – from the technology of the recording process to the legends who've made lasting marks on our cultural identity. In 2017, the Museum integrated with its sister organization, the GRAMMY Foundation®, to broaden the reach of its music education and preservation initiatives. As a unified organization, today, the GRAMMY Museum fulfills its mission of making music a valued and indelible part of our society through exhibits, education, grants, and public programming.

For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Twitter and Instagram.

ABOUT BACKSTREET BOYS

For 25 years the Backstreet Boys, one of the most successful groups in music history, has delivered the finest pop music one has to offer, making them one of pop’s most influential performers. With countless No. 1's, record-setting tours, numerous awards and worldwide sales in excess of 130 million, BSB has been recognized as the best-selling boy band in history. On Jan. 25, Backstreet Boys released their 10th studio album DNA on RCA Records. The album debuted at No. 1 and features the Top 10 hit "Don't Go Breaking My Heart," which was nominated for Best Pop Duo/Group Performance at this year's 61st GRAMMY Awards®. On May 11, the Backstreet Boys will kick off "The DNA World Tour," which is the group's biggest arena tour in 18 years. Over the course of three months, the group will perform all over Europe and North America, headlining venues such as Staples Center in Los Angeles, Barclays Center in Brooklyn, and Bridgestone Arena in Nashville. BSB’s Las Vegas Residency, “Larger Than Life,” which became the fastest selling residency in Las Vegas history, will come to an end in April 2019. www.backstreetboys.com

ABOUT BLUE SHIELD OF CALIFORNIA

Blue Shield of California strives to create a health care system worthy of our family and friends that is sustainably affordable. We are a not for profit, independent member of the Blue Cross Blue Shield Association with care for four million members, 6,800 employees and more than $17 billion in annual revenue. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have an impact on California communities.

For more news about Blue Shield of California please visit www.news.blueshieldca.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

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"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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http://cosmopolitandental.com/