Meet the New ThinkBook: Built for Business, Designed for Generation Next Lenovo launches ThinkBook 13s and 14s laptops for SMB market buyers
Technology is driven by the next big thing and at Transform 3.0 at Accelerate, Lenovo is launching a new sub-brand dedicated to small and medium-sized businesses (SMBs) called ThinkBook – starting with a new line of ultra-slim Windows 10 laptops that embrace the portability and ease-of-use of modern consumer-oriented devices and will no doubt help to empower tomorrow’s successful business leaders.
Why ThinkBook
In this constantly online world, modern workers need a streamlined laptop they can use to collaborate from nearly any remote location, and no other group leverages smarter technology to enhance productivity quite like the smartphone-literate workers in the next generation. Nearly 60 percent1 of what’s being dubbed the “new workforce” grew up working, creating and communicating online with stylish devices that make a statement. Comprised of Millennials and Gen Z, these two generations of workers crave meaningful employment and expect company devices that blur the lines of work, life, passion and purpose.
Backed by customer research, ThinkBook is specially designed for the SMBs buying consumer laptops for perceived design and price advantages but can no longer rationalize their lack of extended services and warranties—core needs of any sized business. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with cool looking yet cost-effective devices.
“The new wave of young business leaders expects their workplace devices to do more but with a minimalist look,” said Eric Yu, Lenovo Senior Vice President and GM of the SMB business segment, Lenovo Intelligent Devices Group. “ThinkBook is a perfect fit to fill this existing product gap in the SMB marketplace.”
Beginning with the End-User
Across the globe, growing companies are embracing a trend termed Choose Your Own Device (CYOD). According to our field research with 8,000 global respondents, the new workforce cares a lot about how their computing device looks, e.g. colors and materials, but still prefers to choose from a curated list that the organization provides.
The ultra-slim ThinkBook S series, available in a 13-inch and 14-inch model, is designed for business buyers unwilling to make trade-offs in essentials such as, security, reliability, and support services, while satisfying the demand for sleek-looking devices that bring the familiar smartphone experience to PCs.
Perfect for any business, the new Lenovo ThinkBook 13s and 14s combine modern style and consumer-oriented design elements, such as aluminium exteriors, with the business-grade and built-in security features that consumers expect from the Think family PCs.
Stylish and More Secure
ThinkBook laptops have a premium feel, can lay flat at 180°, and feature ultra-narrow bezels to pack a larger display into a small portable package. Wrapped in aluminium and magnesium metals in a Mineral Grey finish, the laptop’s light-weight, slim body weighs in at 3.3lbs (1.5kg) on the ThinkBook 14s and 2.95lbs (1.34kg) on the ThinkBook 13s.
ThinkBook ultra-slim laptops incorporate business features not often included in their pricier alternatives. Features include:
Single-step authentication and power-on with the touch fingerprint reader
Discrete TPM 2.0 to enable Windows 10 security features and user data encryption
Physical ThinkShutter™ camera cover for privacy control
Hinges coated in Indium metal to reduce WiFi interference
Loud and clear sound enabled by Dolby Audio™ through HARMAN® speakers
Premium FHD displays with Dolby Vision® (on ThinkBook 13s) for rich, ultra-vivid visuals
Spill resistant keyboard designed to withstand up to 60cc of liquid2
Up to 11 hours of battery life3 and RapidCharge on ThinkBook 13s, up to 10 hours3 on ThinkBook 14s
Rapid Response
The Windows Modern Standby feature on the ThinkBook 13s brings smartphone connectivity to business laptops; your device can download emails, receive Skype call alerts, and get Windows app updates – even with the lid closed. Moreover, it resumes from standby almost instantly with the Smart Power On button or voice command in some instances.
Skype for Business certified dual-array microphones and dual speakers by HARMAN for clear audio enhance the collaboration experience over VoIP calls. Plus, the dedicated Skype Hot Keys simplify calling with one key to answer and one key to hang up.
The technology inside a ThinkBook is engineered for minimal bottlenecks with 8th Generation Intel® Core™ processors, standard SSD, and powerful graphics with either Integrated Intel UHD 620 or discrete AMD Radeon™ 540X. RapidCharge technology is also standard on the ThinkBook 13s providing 80 percent battery capacity on one hour’s charge.4
Business-grade Support
In business, PC downtime can have a cascading effect, resulting in poorer customer satisfaction that affects brand reputation. ThinkBook is supported by a range of business-grade services including Lenovo Premier Support, warranty extensions and upgrades, such as onsite next business day support and International Warranty Service to minimize any downtime.
ThinkBooks also come with built-in self-management features, especially useful for smaller companies without dedicated onsite support teams. Among these, the preloaded Lenovo Vantage software offers tools for preventive hardware diagnostics, personalized hardware settings and auto-install of critical updates.
Discover more at www.lenovo.com/accelerate. Accelerate 2019 press kit with images and full specs are available here.
North America Availability and Pricing:
ThinkBook 13s will be available in late May 2019, with an expected starting price of $729.5
ThinkBook 14s will be also be available in late May 2019, with an expected starting price of $749.5
1 Based on Lenovo Segmentation Field Study, 2018
2 Water-resistant design helps protect against moderate exposure to water, such as accidental spills, splashes, or light rain. It is not designed to be submersed in water or exposed to pressurized water or other liquids. Water-resistance may diminish over time. Not waterproof. Accidental Damage Protection (ADP) provides coverage beyond base warranty for non-warranted damage incurred under normal operating conditions, such as minor spills (under 60cc of liquid), drops, surges, bumps, or damage to the integrated screen. Labor and repair covered, includes one full machine replacement.
3 All battery life claims are approximate and based on test results using the MobileMark 2014 ver 1.5 battery life benchmark test. Actual results will vary and depend on numerous factors including product configuration and usage, software, operating conditions, wireless functionality, power management settings, screen brightness and other factors. The maximum capacity of the battery will naturally decrease with time and usage. See https://bapco.com/products/mobilemark-2014/ for additional details.
4 Charged in power-off mode, requires use of 65-watt power supply.
5 Prices do not include tax, shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf dates may vary by geography and products may only be available in select markets. All offers subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolios of connected products, including smartphones (Motorola), tablets, PCs (ThinkPad, Yoga, Lenovo Legion) and workstations as well as AR/VR devices and smart home/office solutions. Lenovo’s data center solutions (ThinkSystem, ThinkAgile) are creating the capacity and computing power for the connections that are changing business and society. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, read about the latest news via our StoryHub, or visit our website at http://www.lenovo.com.
LENOVO, THINKBOOK and THINKSHUTTER are trademarks of Lenovo. HARMAN is a trademark of Harman International Industries, Inc. DOLBY AUDIO and DOLBY VISION are registered trademarks of Dolby Laboratories, Inc. Intel and Intel Core are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. AMD and RADEON are trademarks of Advanced Micro Devices, Inc. All other trademarks are the property of their respective owners. ©2019, Lenovo Group Limited.
