#DAYLIGHT #ProductAlert @incosmetics #InCosmetics Shiseido, Colgate-Palmolive, Johnson and Johnson, and Swiss American CDMO set to battle it out at in-cosmetics North America’s Formulation Challenge 2019
in-cosmetics North America has officially announced four of the big-name-brands set to battle it out at the Formulation Challenge when it returns to New York this October. The teams taking part will comprise of four R&D professionals and two marketers from the region’s top cosmetic and contract manufacturers. Last year’s contenders, Colgate-Palmolive, Johnson and Johnson and Swiss American CDMO, have all confirmed their places to take on returning title-holder, Shiseido.
Held in the Formulation Lab on the show floor, the teams will be given a product brief, mystery box of ingredients - many of which will be launched at the show – and just 90 minutes to demonstrate their expertise by developing both innovative and marketable cosmetic and personal care products.
The Formulation Challenge will take place at in-cosmetics North America on the opening day of the show (October 23) from 3.45-5.15pm. This year’s challenge is run in association with and judged by Act Solutions Corp and Mintel. New technical advisor to the show, Mark Chandler, will set the challenge and pick the winning team alongside returning judge, Sarah Jindal of Mintel. Mark will unveil the winner and runner-up at 6.00pm, shortly after the challenge finishes at the in-cosmetics North America awards.
Attendees at this year’s show are invited to watch the action unfold live at the show, or on the in-cosmetics Group Facebook page.
in-cosmetics North America takes place at the Javits Center in New York from 23-24 October 2019. For more information, please visit http://northamerica.in-cosmetics.com
