Discovery, Inc. launches dplay in the UK and Ireland
Free streaming platform launches as an AVOD service combining content for Discovery’s six free to air channels; Quest, Really, Quest Red, Home, Food Network and DMAX
Discovery, Inc. today announces the launch in the U.K. and Ireland of dplay, the leading real life entertainment streaming service.
The ad supported streaming service launches this week and includes all the great content from Discovery’s free-to-air channels; Quest, Quest Red, DMAX, Food Network, Really and Home. Fans will now be able to access all their favourite shows live and on-demand, and at anytime and anywhere.
The new service includes the most popular franchises from Discovery’s flagship free-to-air channels, with dozens of series available in boxsets. Top titles include; Quest’s EFL Highlights and Salvage Hunters, Quest Red’s Katie Price: My Crazy Life and The Bad Skin Clinic, Really’s Ghost Adventures and Helicopter ER and Food Network’s Tom Kerridge: American Feast and Rachel Khoo: My Swedish Kitchen.
This will bring the rollout of dplay now to ten global markets, with more markets coming on-line in the near future.
James Gibbons, EVP General Manager UK, Ireland & ANZ at Discovery, UK, said: “We have nearly doubled the size of our UK audience in the last two years – and increased our free to air scale from two to six channels. The launch of dplay is the next step in our strategy to deliver to British audiences the best real life entertainment, whenever and wherever they want it. The free streaming service will also increase opportunities for advertisers to engage with audiences across multiple platforms.”
dplay is available to download on web and App Stores (iOS and Android).
It will be available on partner platforms and roll out on additional devices and platforms, in the first half of 2020.