Whom You Know: #ReadThis #SurroundedbyIdiots @StMartinsPress SURROUNDED BY IDIOTS The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) Thomas Erikson

Tuesday, January 28, 2020

#ReadThis #SurroundedbyIdiots @StMartinsPress SURROUNDED BY IDIOTS The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) Thomas Erikson

What color are you?

Much in the same vein as the Briggs Myers personality test, Surrounded by Idiots is a useful book for everyone that wants to have successful business relationships.

You might be multiple colors, but many are a single color.

As you delve into the thoughts of the intelligent Thomas Erikson, you'll discover new perspective and make analogies between what he discusses and people in your real life that have become obstacles for you. You'll learn the merit of each color and its drawbacks and fully learn how to develop a winning strategy for making the most of everyone.

It's not time for beach reading yet; this is not light.

This is heavy January-meet-your-resolutions with a bang reading, and it's just what you need for meat and potatoes to round out your week before you put your feet up for the Superbowl.

Even though she's so Irish her blood is green, Peachy is actually not a green according to this work. She is most definitely a red maybe with a hint of yellow, which sounds like quite the Boston College Eagle to us. Finally, there's a test at the conclusion to ensure you've mastered the philosophy.

Surrounded by Idiots is Recommended by Whom You Know.

SURROUNDED BY IDIOTS The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) Thomas Erikson

After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was “surrounded by idiots,” communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people. With over 1.5 million copies sold, SURROUNDED BY IDIOTS: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life) (St. Martin’s Essentials; On Sale: July 30, 2019), offers a simple, yet groundbreaking method for assessing the personalities of people we communicate with—in and out of the office—and provides insights into how we can adjust the way(s) we speak with and share information with them.

According to Erikson, there are four types of people: Reds are ambitious, boisterous, and commanding; Blues are quiet, analytical, and precise; Yellows are social, creative, and optimistic; and Greens are calm, reliable, and considerate. This simple color system is easy to remember and, with a bit of practice, even easier to apply. Understanding someone’s behavior and communication patterns are the keys to successful collaborations and interactions. Sending an email to a Red? Skip the formalities and get straight to the point, Reds don’t value small talk the way Yellows and Greens do. Need someone to bounce ideas off of? Find a Yellow, they are idea making machines! Have a quiet employee who is all about the details? More than likely they are a Blue, so be patient and rest assured that report they’re working on will be accurate down to the very last decimal.

SURROUNDED BY IDIOTS evaluates the strengths and weaknesses of each color using comprehensive info charts and real life examples, and in turn offers practical advice we can use to give positive and negative feedback, collaborate on projects, and ultimately understand and be understood by those around us.

ABOUT THE AUTHOR Thomas Erikson is an expert on communication. He works with developing organizations from a leadership perspective. In the past eighteen years he has trained more than five thousand executives to be better and more efficient leaders. Erikson has written several popular science books on communication and human behavior. Surrounded by Idiots is one of Sweden’s best-selling non-fiction books and has been sold in 28 countries around the world. thomaserikson.com/en | @Erikson_Thomas |

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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