#FashionAlert #AmazingAccessories 2020 03 02 Voices of ILM
"The Corona virus presents a real problem for the industry. I hope that the situation changes quickly. Fear basically does not give good advice. I think it's very good that the fair took place. We worked very well with everyone who came to the ILM, but it cannot be denied that buyers from the big corporations, as well as some smaller dealers were missing".
Stefan Bruder, Abro
"Contrary to all of our reservations beforehand, the ILM exceeded our expectations. We had a lot of appointments and even welcomed some new customers. The customers who did not come to the ILM ordered via our lookbooks. Overall, retailers’ purchases are more fashionable and bolder than in the past. We are selling fewer basics. The topic of sustainability, reflected in our products in water-based PU and recycled materials, for example, is very popular, especially with online retailers".
Dave de Boer, Coccinelle, Guess, Valentino and others.
"This is our first time at the ILM with our "Super Store Concept". We are creating a real wow effect with our products, some of which are limited editions. The concept aims to surprise customers in the high street retail stores. Every customer who came to our stand ended up ordering something."
Thomas Goetz, Super Store (P4 Marketing)
"We weren’t sure right up to the last minute whether the ILM would even take place, but now things are going really well. The mood is good. Overall, we are positively surprised. There are a lot of representatives from the German specialised trade, but we have had some cancellations from abroad. We address the topic of sustainability through our polycarbonate cases “made in Germany”, for example, as well as extensive sales training. This is well received by the trade."
Jasmine Mix, Titan
"The mood is really good. The dealers who came to the ILM were all completely relaxed. The majority of cancellations were from Germany and Switzerland. A lot of dealers came to our showroom instead or ordered via the video conferences which we organised ourselves for the occasion. We were strictly against postponing the fair. That wouldn't have done anybody any good. We were struck by how worried our customers are that people are not going into the cities and the shops. There is a huge fear of the Corona virus and this is doing a great deal of economic damage."
Georg Picard, Picard
"The ILM enables us to work efficiently. The distances are very short and we meet the majority of our suppliers here. For us, the ILM is the only true trade fair for bags, nationally and internationally.
André Schmied, Leder Schmied, Lucerne (Switzerland)
"The idea of Concept Square is great. The area where we are exhibiting offers perfect conditions for meeting new customers. The Concept Square is a meeting point"
Dominik Dornfels, Airpaq
"As far as I’m concerned, the ILM was like winning the lottery. The Concept Square gave me the unique opportunity to meet dealers from a lot of different countries. It was a great start. In addition, the Concept Square is an ideal place to exchange ideas with colleagues and learn from each other.
Karola Rinke, Rasennäher
"The ILM is excellently organised. The fair is also very well positioned when it comes to social media. The ILM Instagram account is really well done. You don't get that kind of thing at many other fairs."
Rita Balta, Bal Designs
"Our new presentation was very well received. The open, transparent stand and the interpretation of a travel brand as a lifestyle product are viewed positively by customers. As far as our products are concerned, our positioning between technology and sustainability catches the spirit of the times.
Axel Bree, Stratic
"It was important for us to be here. We are very pleased that the ILM took place. These days, time has to be judged with reason and proportionality. Everyone is required to play their part. We'll have to see how it goes from here. But we can't all stay at home for the next two months."
Christiane Brunk, Braun Büffel
"For us, the ILM is the most important trade fair in the leather goods and luggage sector. We visit our regular suppliers here, but also constantly discover new and exciting brands.
Jean-Marc Sanz, Cantoë Group, Saint-Nazaire (France)
