Whom You Know: #SmallScreenScenes PARAMOUNT NETWORK’S ‘YELLOWSTONE’ SEASON THREE PREMIERE DELIVERS RECORD RATINGS AND INCREASES +127% FROM SEASON TWO

Friday, June 26, 2020

#SmallScreenScenes PARAMOUNT NETWORK’S ‘YELLOWSTONE’ SEASON THREE PREMIERE DELIVERS RECORD RATINGS AND INCREASES +127% FROM SEASON TWO

Most watched cable premiere of 2020 and biggest telecast in network history

#1 most social cable show of the day

Led by Kevin Costner, this season welcomes Josh Holloway to the cast that includes Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Forrie Smith, Denim Richards and Gil Birmingham

New York, NY, June 22, 2020

The season three premiere of Paramount Network’s hit series Yellowstone delivered record-high ratings for L+SD across all key demos and showed tremendous gains from the season two premiere. Across the night, “Yellowstone” drew 6.6 million total viewers across the night. It ranks as the #1 most-watched cable premiere of 2020.

L+SD ratings for the “Yellowstone” season three premiere are included below, followed by the increase from the season two premiere:

Demo Rtg vs S2 Premiere

P25-54 2.40 +112%

P18-49 1.78 +127%

P2+ 4.2M +76%

On June 21st, “Yellowstone” was the #1 most social cable ad supported program, with 70,000 interactions an increase of 54% from season two. New episodes air Sunday nights at 9 p.m. ET/PT. Yellowstone is the #1 scripted series of the summer across cable and broadcast TV in the key P18-49 and P25-54 demos and the most-watched 2019 summer series on cable TV among total viewers.

The series stars world-renowned actor and Oscar®-winner Kevin Costner as John Dutton, who controls the largest, contiguous ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect; the ranch is in constant conflict with those it borders; an expanding town, an Indian reservation, and vicious business rivalries.

The Paramount Network original drama is co-produced by 101 Studios. Co-created by Taylor Sheridan and John Linson, “Yellowstone’s” executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.

Source: Nielsen, L+SD. #1 Cable Premiere claim excludes Sports, based on P2+. Gross audience for Premiere night includes 3 PAR telecasts + 3 simulcasts (CMT, TVL and POP)

Source: Nielsen Social, Ad Supported, excludes sports/news

About ViacomCBS

ViacomCBS (Nasdaq: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents. For more information about ViacomCBS, please visit www.viacbs.com and follow @ViacomCBS on social platforms.

About Paramount Network

Paramount Network, part of the ViacomCBS Entertainment & Youth Brands, is a premium entertainment destination that pushes the limits of storytelling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. A subsidiary of ViacomCBS, Paramount Network has a global reach of 234 million households across 117 countries. For up-to-the-minute and archival press information and photographs visit Paramount Network’s press site at paramountnetwork.com/press and follow us on Twitter at @ParamountNetPR for the latest in breaking news updates, behind-the-scenes information and photos.

ABOUT 101 STUDIOS

101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. The studio empowers content creators through first-class collaboration and innovation. On the television side, 101 produces Taylor Sheridan’s hit series for Paramount Network Yellowstone, starring Kevin Costner as well as Sheridan’s upcoming series Mayor of Kingstown. Other upcoming television projects include Skin Tight and Under the Influence. On the film side, past releases include Alfonso Gomez-Rejon’s The Current War: Director’s Cut, starring Benedict Cumberbatch and Michael Shannon as well as the Sundance Audience award winner Burden featuring Forest Whitaker and Garrett Hedlund. Upcoming releases include the Russo Brothers acclaimed film City of a Million Soldiers and the French sensation La Belle Epoque.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/