Whom You Know: #SmallScreenScenes @Yellowstone PARAMOUNT NETWORK’S ‘YELLOWSTONE’ WRAPS SEASON 3 AS CABLE’S BIGGEST SHOW

Friday, August 28, 2020

#SmallScreenScenes @Yellowstone PARAMOUNT NETWORK’S ‘YELLOWSTONE’ WRAPS SEASON 3 AS CABLE’S BIGGEST SHOW

Yellowstone is now Cable’s Biggest Show

Finale drew 5.2M total viewers making it the #1 most watched cable telecast of the year

A whopping 1M more viewers than any other ep in series history

Season is up +75% in P25-54 and +66% with P18-49

S3 finale vs. S2 finale saw increases of:

+81% in P25-54

+71% in P18-49

+84% in P2+

Yellowstone trended on Twitter for 6 hours

Season 3 topped Season 2 by double and triple digits:

+113% more views

+132% more engagements

+90% in fan growth

Season 3 has generated 146M cross-platform views, and 5.4M cross-platform engagements, while adding 404k new fans.

On Facebook alone:

#1 on the platform for views and engagements across drama programs in the TV Universe.

Source: Nielsen, L+SD. #1 Cable telecast claim excludes Sports/News, based on P2+

Source: ListenFirst Media (TV Universe, excl. sports, live events, news), Nielsen Social (Cable/Broadcast, drama), 24 hour Trends, Tubular

The series stars world-renowned actor and Oscar®-winner Kevin Costner as John Dutton, who controls the largest, contiguous ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect; the ranch is in constant conflict with those it borders; an expanding town, an Indian reservation, and vicious business rivalries.

The Paramount Network original drama is co-produced by 101 Studios. Co-created by Taylor Sheridan and John Linson, “Yellowstone’s” executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.

ABOUT VIACOM

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