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Paris Fashion Week® will take place from September 28th to October 6th. 84 houses are listed in the Official Calendar and will participate in the form of events - fashion shows and presentations - both physical and digital. The Official Calendar includes 19 fashion shows and 20 physical presentations that are widely relayed digitally, as well as 45 digital events. For the organization of events in Paris, the Federation de la Haute Couture et de la Mode and the Houses listed on the Official Calendar of Paris Fashion Week® comply with the recommendations of the public authorities. In addition, the Federation is in regular contact with the Prefecture of Police and Health authorities. It has also established, within the framework of the Federation's legal and social commissions, and with the support of the Ile de France Regional Health Agency, a specific protocol for fashion shows and presentations. Digital arrangements The Fédération de la Haute Couture et de la Mode is renewing the global digital system set up for the July collections while developing its functionalities. The platform will be accessible to the general public while keeping spaces reserved for professionals. It will be structured around the following sections: - The official calendar and its scheduling, in which the video content of the Houses will be revealed. All of them can be reviewed after their first broadcast; - The magazine, produced in collaboration with the Institut Français de la Mode, which will include additional content provided by the Houses, cultural institutions involved, the media and other contributors; - Events (conferences, interviews, conversations, concerts, cultural visits) organized by the Houses and partners; - A section dedicated to the partners themselves and their role; - A section dedicated to the Houses which will gather the ones on Womenswear Official Calendar as well as the ones of Menswear. Each of them will benefit from a corporate space which will be partially accessible to all and partially reserved to professionals; - SPHERE, the Federation's showroom dedicated to emerging brands, which will be held simultaneously at the Palais de Tokyo and online
The PFW® platform is built by Launchmetrics, « The Brand Performance Cloud », partner of the Federation de la Haute Couture et de la Mode, which developed the functionalities and ergonomics of the version revealed in July. The FHCM has also renewed its partnerships with some of the world's largest distribution networks: YouTube, Google, Instagram, Facebook. It is also continuing its collaboration with Hylink, China's leading independent digital communication agency, to implement the distribution of the PFW® on the main social and distribution networks in China. The FHCM is further strengthening the broadcast of the PFW® in Japan by partnering with the daily newspaper The Asahi Shimbun. It complements those established with The New York Times, and with Canal + for "Paris Fashion", an events channel with a subscription-free digital corner with myCANAL. The FHCM is also associating other media within its platform's magazine. The world of creative brands is closely linked to that of arts and culture. Radio Nova, a partner of the FHCM, will contribute to the animation of the magazine and the creation of a live event. Several major cultural institutions are also joining the PFW® partners, from the Palais de Tokyo to the RmnGP, including the Château de Versailles, the Palais Galliera - Musée de la Mode de la Ville de Paris -, the Musée d'Art Moderne de Paris or the MUCEM in Marseille. Paris Fashion Week® is supported by DEFI, L'Oréal Paris and DS Automobiles.
