Whom You Know: #NHLPeachy @NHL #Bracketology Registration Opens Tonight for 2021 Stanley Cup Playoffs Bracket Challenge

Tuesday, May 4, 2021

#NHLPeachy @NHL #Bracketology Registration Opens Tonight for 2021 Stanley Cup Playoffs Bracket Challenge

olive and NHL Announce 2021 Stanley Cup Playoffs Partnership and Bracket Challenge Presenting Sponsorship in U.S.; Scotiabank and Liga Stavok to Serve as Presenting Sponsors in Canada and Russia, Respectively

‘Bracketology’ marks its return to the NHL when early registration opens tonight at 7 p.m. ET for the 2021 Stanley Cup Playoffs Bracket Challenge™ presented by olive at NHL.com/Bracket. Fans worldwide can share their predictions for the 2021 Stanley Cup Playoffs and face off against friends, family, colleagues, hockey experts and fellow hockey fans. The eligible fan that finishes atop the leaderboard will win the chance to attend a 2022 NHL® event.

The bracket will open online at NHL.com/Bracket and via the NHL® App once the four Playoffs teams and seeds for each of the East, Central, and West Divisions have been determined. With the seeds for the North Division expected to be finalized at a later date, fans will still be able to complete their bracket based on all possible matchups. Brackets will be locked one minute before the first telecast of Round 1 of the 2021 Stanley Cup® Playoffs begins.

For the eighth straight year, fans can compete with friends and family in private leagues or with fellow hockey fans worldwide in public leagues. A leaderboard will allow fans to see how their brackets are performing compared to fellow competitors in their leagues as well as fans competing globally in the Bracket Challenge. Fans can share their brackets across social media channels with the official hashtag #NHLBracket.

The Grand Prize of the opportunity to attend a 2022 NHL event will be awarded to the eligible entrant who finishes at the top of the leaderboard in the Bracket Challenge. All prizes are subject to confirmation of eligibility and compliance with winner notification requirements, and tiebreaker rules apply in the event of a tie. There is no purchase necessary to participate in the Bracket Challenge. For Official Rules, visit NHL.com/Bracket_Rules.

Olive®, the Official Auto Mechanical Breakdown Coverage of the 2021 Stanley Cup® Playoffs, will serve as the presenting sponsor of the Bracket Challenge in the U.S. Further amplifying their partnership during the Playoffs, olive will own a corner in-ice brand placement during all postseason games, alongside a presenting sponsorship of a weekly, branded content series that includes highlights of the top assists during the Playoffs.

“Olive is thrilled to sponsor the official 2021 Stanley Cup Playoffs Bracket Challenge in the U.S.,” said Paul Sherman, olive CMO. “We are excited to see the engagement of the NHL hockey fans across the globe compete to win. Olive celebrates fans as we begin to return to live events and we encourage them to Live Life Covered at olive.com.”

Scotiabank will serve as the presenting sponsor of the 2021 Stanley Cup Playoffs Bracket Challenge™ in Canada, expanding on its Scotia NHL® North Division partnership.

Liga Stavok will be the presenting sponsor on nhl.com/ru and in Russia and other CIS countries, offering a translated version of the online bracket to Russian-speaking fans.

NHL.com, NHL Social™ and NHL Network™ will provide comprehensive coverage of the Stanley Cup® Playoffs.

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open to legal residents of the 50 US/DC, CA, BG, CN, CZ, DK, FI, DE, NL, NO, RU, SK, SE, CH and UK (excluding Northern Ireland), age of majority+. Begins after all 4 Playoffs spots for each of the East, Central, and West Divisions for the 2021 Stanley Cup® Playoffs (the “Playoffs”) have been determined and all seedings for those respective divisions’ teams have been established and in any event, barring any unforeseen scheduling changes, no later than 2:00:00 a.m. ET the morning following the conclusion of the last remaining game of the 2020-21 NHL Regular Season for the East, Central and West Division combined. Ends at the conclusion of the Playoffs. 1 Grand Prize: choice of a 2022 NHL event up to $5,000 USD. Skill test applies for CA residents. Sponsor: NHL Interactive CyberEnterprises, LLC. See official rules at NHL.com/Bracket for additional details and prize restrictions.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Stanley Cup Playoffs Bracket Challenge name and logo, NHL Social and NHL Network are trademarks of the National Hockey League. © NHL 2021. All Rights Reserved.

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NHL and the NHL Shield are registered trademarks and NHL.TV is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2021. All Rights Reserved

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/