#ProductAlert @Joico #DefyDamage #SleepoverOvernight #NourishingTreatment NEW Defy Damage™ Sleepover Overnight Nourishing Treatment WAKE UP TO DREAM HAIR
Salon Peachy is among the most popular columns on Whom You Know since Edward Tricomi has been the one and only one to get near Peachy Deegan with scissors since 2014 we are honored to say and the color emblazoned by Thomas Morrissey of John D'Orazio compliments the cut from every angle. Well, you might wonder what Peachy does when she is not at the salon. How does she fare on her own? Drum Roll please: introducing: NEW Defy Damage™ Sleepover Overnight Nourishing Treatment WAKE UP TO DREAM HAIR by Joico. This is a brand new product to this line by Joico. Previously on Whom You Know, we featured the Defy Damage Line:
Rise and shine with Defy Damage Sleepover, their bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning. No need to count sheep or split ends because you won't have them. It is a high-performance cream that goes on smooth and smells bright and fantastic. We found it to be highly nourishing and a little bit goes a long way.
A unique, comforting fragrance (with notes of vanilla and lavender) encourages relaxation, and just a few pumps before bed and come morning you’re ready to just wake up and glow! This no-rinse treatment gives you performance and convenience wrapped up in one relaxing scent-mix of, among others, lavender, freesia, honeysuckle, and tiara flower. Protecting your hair against pollution**, strengthening and nourishing hair and more, all easily done as you catch your z’s. Getting your “beauty sleep” has taken on a whole new meaning.
HERE’S WHY YOU’LL LOVE IT…
Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that works on damp or dry strands to give you stronger, gorgeously radiant hair by breakfast.
• Nourishes hair and strengthens bonds while you sleep*
• Reduces the appearance of split ends
• Instantly softens & smooths hair
• Boosts shine
• Protects against pollution**
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
**Laboratory tested using pollution particles
WHAT’S INSIDE…
Sleep it off—damage, that is! Powered by ingredients that help restore tired, overworked hair while you catch your Z’s, our hard-working formula pulls an all-nighter to deliver a healthy-looking hair transformation you’ll definitely want to wake up for.
Protective Lipid – The exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.
Moringa Seed Oil – Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
Arginine is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
SmartRelease™ Technology – Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Highly Recommended by Whom You Know, NEW Joico Defy Damage Sleepover Overnight Nourishing Treatment (100ml / 3.38oz, SRP $25.00) is available as of May 2021 (check with your local distributor). For more information on the entire #defydamage collection go to Joico.com and find out where to buy.
About Joico
Joico, a division of Zotos, Inc., a Henkel Beauty Care brand, has been leading the healthy-hair revolution since 1975 and together with the latest innovations in hair care creating beautiful, healthy hair to lift your soul and inspire confidence. “Joi” is not only in our name, it runs through everything we do and every product we make. Each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Sharing the “’JOI’ of Healthy Hair” is more than just a promise, it’s a guarantee. For more information please visit www.joico.com.
About Henkel in North America
In North America, Henkel operates and holds leading positions across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. With sales of around 6 billion US dollars (5 billion euros) in 2018, North America accounts for 25 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com.
About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs around 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.
