#ProductAlert @Joico #JoicoColorful BRIGHTEN YOUR LIFE WITH #PEACHYDEEGAN NEW Joico® Colorful IT’S A COLORFUL LIFE – MAKE IT LAST! HIGHLY RECOMMENDED BY WHOM YOU KNOW
What is more important than your hair!??! If you said nothing, you are among friends here. Salon Peachy is among the most popular columns on Whom You Know since Edward Tricomi has been the one and only one to get near Peachy Deegan with scissors since 2014 we are honored to say and the color emblazoned by Thomas Morrissey of John D'Orazio compliments the cut from every angle. Stay tuned for a new Peachy look in September for both cut and color.
But what does Peachy do without these two geniuses of the profession who each have five decades of Manhattan experience? (Yes, her hair has 100 years of proven experience behind it.) You're ‘Dye-ing’ to know, right? Peachy is now preserving her fierce, fabulous, vibrant color with Joico® Colorful.
Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, the anti-fade collection helps provide shine, strength, and protection from color-fading elements. And as we wind down summer you want your hair to be protected from all elements and looking its best. This is a brilliant and beautiful trio that keeps you true-to-hue.
Developed with antioxidants and vibrancy-boosting technology, Joico Colorful delivers strength, repair, and anti-fade protection to each strand of hair. Formulated with nourishing Camellia Oi (stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair) and Pomegranate Fruit Extract (exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor), this brilliant trio helps keep color-treated hair beautifully true-to-hue.
HERE’S WHY YOU’LL LOVE JOICO COLORFUL…
Joico Colorful protects haircolor for long-lasting vibrancy and tonal integrity — the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
· Color vibrancy lasts up to 8 weeks*
· Free of SLS/SLES sulfates**
· Provides UV protection for longer-lasting color†
· Increases shine, manageability and strength‡
*Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo
**SLS/SLES = Sodium Lauryl Sulfate/ Sodium Laureth Sulfate
† When using Colorful Glow Beyond Anti-Fade Serum
‡ Against combing breakage on damaged hairColorful Anti-Fade Shampoo
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
HERE’S WHY YOU’LL LOVE IT…
Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture.
· Color vibrancy lasts up to 8 weeks*
· Free of SLS/SLES sulfates**
· Gently cleanses color-treated hair
· Fortifies hair for 3X greater resistance to breakage†
(300 ml / 10.1 fl. oz.; $19.00 SRP)
*Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo
**SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
† When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non- conditioning shampoo
Colorful Anti-Fade Conditioner
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
HERE’S WHY YOU’LL LOVE IT…
With powerful color protection plus lightweight hydration, Colorful Anti-Fade Conditioner puts color-treated hair front and center.Helps to rebuild broken hair bonds
· Color vibrancy lasts up to 8 weeks**
· Instantly detangles and nourishes color-treated hair
· Protects hair and reduces breakage by over 70%†
(250 ml / 8.5 fl. oz.; $19.99 SRP)
*When using Colorful as a system
**Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo
† Against combing breakage on damaged hair vs. a non-conditioning shampoo
Colorful Glow Beyond Anti-Fade Serum
Imagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-fade serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.
HERE’S WHY YOU’LL LOVE IT…
With just a few drops, color vibrancy comes back instantly —soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.
· Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
· Instantly increases shine
· Boosts color vibrancy and provides softness
· Reduces frizz for smoother hair in just one use
· Guards against the hair-dulling effects of pollution*
(65 ml / 2.19 fl. oz.; $22.50 SRP)
*laboratory tested using pollution particles
WHAT’S INSIDE…
Sleep it off—damage, that is! Powered by ingredients that help restore tired, overworked hair while you catch your Z’s, our hard-working formula pulls an all-nighter to deliver a healthy-looking hair transformation you’ll definitely want to wake up for.
Camellia Oil – stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate Fruit Extract – exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.SmartRelease™ Technology – Our one-of-a-kind liposome delivery system, packs a punch — continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Joico SmartRelease™ Liposome Artistic Rendering“Colorful is a well-rounded line! The fact that it is free of SLS/SLES sulfates while being able to cleanse and preserve the vibrancy is a game changer for my clients. …Not to mention how incredible it smells, and the packaging is absolutely beautiful.”
– Olivia Smalley Joico Brand Storyteller
HERE’S WHAT PEOPLE ARE SAYING…
Professional Stylists agree: 93% gave Joico Colorful an overall rating of “good to excellent,” 87% agree “hair has increased shine” and “does not weigh hair down,” and 89% agree “leaves hair feeling softer;” 98% gave Colorful Glow Beyond Serum an overall rating of “good to excellent,” (reviews from a panel of 45 non-compensated, licensed-professional stylist voluntary testers, over a 3-week period with no less than four times used).
NEW Joico® Colorful is available as of July 2021 (check with your local distributor). For more information on the entire #joicocolorful collection go to Joico.com and find out where to buy.
About Joico
Joico, a Henkel brand, has been leading the healthy-hair revolution since 1975 and together with the latest innovations in hair care creating beautiful, healthy hair to lift your soul and inspire confidence. “Joi” is not only in our name, it runs through everything we do and every product we make. Each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Sharing the “’JOI’ of Healthy Hair” is more than just a promise, it’s a guarantee. For more information please visit www.joico.com.
About Henkel in North America
In North America, Henkel operates and holds leading positions across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. With sales of around 6 billion US dollars (5 billion euros) in 2018, North America accounts for 25 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com.
About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs around 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.
