Whom You Know: #NewYorkNotes #FashionAlert #PetitePeachy #Barbie @Barbie ® Launches New Music Producer Doll to Highlight Gender Gap in The Industry

Thursday, November 18, 2021

#NewYorkNotes #FashionAlert #PetitePeachy #Barbie @Barbie ® Launches New Music Producer Doll to Highlight Gender Gap in The Industry

With Women Making Up Less Than 3%* of Music Producers, Barbie Partners with MTV, Producer and Songwriter Ester Dean, and Girls Make Beats to Inspire and Empower Girls to Explore a Career in the Music Industry

Mattel, Inc. (NASDAQ: MAT) announced Barbie Music Producer, a doll designed to introduce girls to an underrepresented career where women make up less than 3% of music producers and shine a light on the importance of women’s stake in the industry. As the #1 global toy property** and original girl empowerment brand, Barbie recognizes the barriers that impede girls from reaching their limitless potential and aims to level the playing field for girls as part of the Barbie Dream Gap Project. With over 200 careers and counting, Barbie is mixing it up as a music producer to show girls more role models in this space and encourage purposeful play through careers they may not be familiar with.

Barbie has joined forces with Grammy Award-nominated music producer, songwriter, singer and actress Ester Dean and Girls Make Beats – an organization dedicated to expanding the female presence of music producers, DJs and audio engineers – to inspire more girls to explore a future in music production. Through the collaboration, Barbie is funding Girls Make Beats scholarships to give more girls access to pursue their future dream. Together, Barbie, Girls Make Beats and Ester Dean are hosting a live webinar, open to girls ages 5-17, to engage and help empower future female music producers.

Barbie is also teaming up with MTV to raise awareness and shine a light on current music produced by women in hopes of inspiring the next generation to follow their lead. On September 18 at 8 a.m. ET, Barbie and MTV will host an hour-long takeover of MTV’s Saturday Music Video Block to feature music hits produced exclusively by women.

“As part of our ongoing Dream Gap Project, Barbie is dedicated to leveling the playing field for girls in careers where women are underrepresented, like music producer,” said Lisa McKnight, SVP and Global Head of Barbie & Dolls, Mattel. “By exposing girls to inspiring women excelling in this role, like Ester Dean, and by highlighting the music producer career with dolls, Barbie is reminding girls of their limitless potential. Our partnership with Girls Make Beats takes our efforts one step further, championing female voices from the studio to the stage and giving girls the tools to help them pursue a future as a music producer.”

“I am honored to lend my voice to Barbie to inspire young girls to learn more about becoming a music producer,” said producer, songwriter and singer Ester Dean. “While female voices are heard from the stage, so many critical decisions are made behind the scenes and in the studio. Having been in the industry for over a decade, I've witnessed the power female voices can have in shaping the future of music production and want to ensure more women are in the room.”

Each music producer doll in this collection wears a graphic tee, trendy jeans, an iridescent crop jacket, platform boots and has colorful hair in four fun styles. The doll also comes with a sound mixing board, computer and headphone accessories to get the creativity and music going. Music producer Barbie is available today for $14.99 at major retailers and on Barbie.com.

Ester Dean will also share her inspiration and experience as a music producer on Barbie’s latest vlog titled ‘I Interview Ester Dean, Song Machine’ available on Friday, September 24th, on the Barbie YouTube channel. Visit Barbie.com/DreamGap to learn more and to join the Girls Make Beats webinar with Ester Dean.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/