Whom You Know: #AsiaPeachy Product Of the Year Gulf Announces 2022 Award Winners

Tuesday, March 22, 2022

#AsiaPeachy Product Of the Year Gulf Announces 2022 Award Winners

Product of the Year Gulf, the most exclusive and biggest consumer-voted award, announced the 2022 Product of the Year winners at the One & Only Royal Mirage, Dubai. Through a regional survey conducted by Nielsen, a world-wide leader in consumer research, over 3800 shoppers across six markets within the GCC voted for 23 products in recognition of their groundbreaking distinctiveness and innovation within their categories. Whom You Know finds it interesting to see what is going on around the globe and we would encourage brand owner winners to email us at peachydeegan at gmail.com.

The winners of the 2022 Product of the Year Award

Amid prolonged flux and uncertainty brought in by the supply-chain imbalance and production management shock, companies across the region continued to prioritize innovation. Accordingly, these companies responded by updating their business strategies to meet the ever-changing demand landscape while maintaining a distinct ability to grow and attract young consumers, who place digitalization and sustainability at the top of their agenda.

With a long existence spanning 35 years and a wide presence within 45 countries in addition to an ongoing expansion into new regional markets, POY has been championing manufacturers for putting forward products that reflect the latest trends and resonate best with consumers through their function, offerings, or design, by awarding them its highly-coveted red seal.

In line with this year's theme, "Be a game a changer, the winning products have earned everyday shoppers' confidence proving to be on top of their game through their pioneering solutions and services that perfectly attend to the disruption in the business environment. By mitigating a new set of challenges that surfaced this year, these products managed to cut their own path in the age of B2B innovation.

Commenting on the recognition, President & CEO of POY Worldwide Philippe Gelder, said, "Year after year, voted POY grants products a genuine recognition of distinctiveness. It is an asset that ensures continuity and stimulates the quest for innovation. I would like to congratulate our winners, who rapidly adapted to the change, navigating shrewdly through all types of challenges.

In his turn, Dory Kfoury, CEO of POY Middle East said, "On our 10th anniversary, we are very thrilled to witness an exciting lineup of FMCG giants introducing groundbreaking products characterized by their scalability, availability, innovation, sophistication and sustainability.

The 23 winners of the 2022 Product of the Year Award include:

Condiments: Heinz Salad Dressings

Ready to Eat Meals: Delektia Frozen Fully Cooked

Chicken: Tanmiah Chilled Portions Range

Shampoo: Vatika Oil Shampoo

Baby Milk: Aptamil Advance Junior 3 & Aptamil Advance Kid 4

Deodorant: Nivea Beauty Elixir Deodorant

Baby Diapers: Pampers Night Pants for Overnight Protection and Zero Changes

Pet Health: Purina Pro Plan Hydra Care

Pet Food: Purina One

White Goods: Beko HarvestFresh™ Refrigerators Range

Protein Milk: Marmum High Protein Fresh Milk

Face Care: Nivea Luminous630

Snacks: American Garden Snacky Caramel Popcorn

Breakfast: Betty Crocker Breakfast Pancake

OTC Antacid: Gaviscon Double Action

Cheese Sauce: Noor Cheddar Cheese Sauce

Water: Aquafina Cans

Multipurpose Disinfectant: Dettol Disinfectant Spray

Hair Removal: Veet Pure Wax Strips and Hair Removal Creams

Tires: Bridgestone Potenza Sport

Rice: Shehrazade Basmati Rice

Biscuits: Kinder Cards

Antibacterial Protection: Dettol 2in1 Sanitizer Spray

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Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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President, Belleek Group North America
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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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