#ReadThis 7L: The Seven Levels of Communication by #MichaelJMaher @BenBellaBooks @7LBook
Recently on Whom You Know, we were super impressed with Bernie Weiss's hit Ace It, so we decided to take a look at what else Ben Bella has published.
What could be more important than communication in ANY relationship? Especially in business, communication: both grammatically accurate and intrinsically honest communication is of the utmost importance. You know we think that already from the last 26,000 posts or so. We were curious to see what Michael Maher thought. We like how this work is a tribute to his late father and how the double-whammy of wisdom is doled out to the reader.
Much of what is contained between these two covers we came to the conclusion is common sense, however, though we believe our readers to be high-level, we also know that common sense is really not so common these days. We like the step-by-step literal approach Maher takes to instructing his readers about how exactly to communicate and how to respond from the responses you are given or lack of responses and plan to improve or move on.
There are a lot of corporate buzz-words (actionable!) so if you are into that, the kool-aid is there for you to drink! However, we would caution anyone from being a corporate robot in any way, shape or form and say that authenticity trumps all and originality cannot be beat. You absolutely want to put your own signature on your own plan and take some of this with a grain of salt. Also remember your specific audience and your specific geography. What might work in middle america is NOT going to work in Manhattan and obviously we are Manhattan-centric.
The verbiage and overall english and word choice involved here is straightforward and basic so if English is your second language, this book is especially for you. Certainly if you were taking a business class in middle school which is common in private schools here in the USA this would be a great textbook.
We love that Trump is mentioned on page 28 and note that the book was published in pre-presidential 2014 so the way Trump was treated by the media then was an entirely different ballgame.
The communication colored pyramids are laudable and add to the overall conceptual assets of this work and the glossary in the back is also a plus. We particularly liked the steps to a power note on page 52. He reiterates the benefits of Dale Carnegie which we have been bragging about for a decade.
We were sad to see on page 133 that Rick murdered the sacred, beloved English language by using good as an adverb. Good is an adjective. Well is an adverb. Rick is in good company with Instagram who also have to learn English.
We agree: showing is better than telling. Maher shows you a lot, so take it in and read this!
Title: 7L: The Seven Levels of Communication
Subtitle: Go From Relationships to Referrals
Author: Michael J. Maher
Publisher: BenBella Books, distributed by Perseus Distribution
ISBN: 978-1-940363-21-9
Website: SevelLevelsofCommunication.com
Twitter: @7LBook
Facebook: Facebook.com/SevelLevels
YouTube: YouTube.com/7LTv
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters. (7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Michael J. Maher, “North America’s Most Referred Real Estate Professional” and founder of the Generosity Generation, is dedicated to helping salespeople earn a better living and live better lives. He rocketed to the top of his profession by earning more than $1 million in his third year of full-time real estate. With the slogan of We’re not #1...YOU are®, the Kansas City Home Team continues to be one of the top real estate companies in Kansas City. Maher is one of the most in-demand speakers on referrals, generosity, marketing, and relationship-building.
