All Columns in Alphabetical Order


Monday, May 16, 2022

Introducing The Gray Away Instant Root Cover Up Spray Collection, Recommended by Whom You Know

New look, same great color coverage. 5 Inclusive shades, featuring two new colors: Black & Medium To Light Blonde. 24hr wear. Made with all hair types in mind.

Salon Peachy is one of our most popular columns, and it's no wonder because of the experts with whom we are honored to work with.  But what does Peachy do when she is not sitting in Thomas Morrissey's chair at John D'Orazio?  She has found a great new solution: The Gray Away.  (Of course, not that she is gray at all....perhaps just a bit silver sometimes!) 

What could be easier than shaking a can and spraying on color?  We are pleased with the results and we tried the three colors of: Medium to Light Blonde, Light Brown and Medium Brown.  Overall we'd suggest going with a lighter color than you may think, but try a couple of colors to see what looks best on you.  And, if your haircolor varies a bit during the year and you are somewhat lighter in summer and somewhat darker in winter, having a range of solutions is optimal.  New leadership took over at Everpro Gray Away. The original hair color category disruptor was known for launching the first ever on-demand, temporary root cover spray. With that, the flagship product had outgrown its look and was in desperate need of a redesign; This wasn't a functional or performance issue, but a perception-based one. It was then decided that the brand would be given a "Glow Up" to reconnect with consumers - unveiling a brighter, bolder, bigger, and altogether . . . completely new aesthetic.

WE COVER ROOTS, PERIOD.


Everpro Gray Away
Everpro Gray Away



Root Coverage is a unique hair concern; it's a bit underrated yet can dramatically change your appearance and instantly boost self-confidence. Whether you're looking to hide grays, blend harsh root lines, refresh highlights or fake fuller hair, The NEW Gray Away Root Cover Up Sprays target multiple hair concerns with a one-step color solution.

These cruelty-free, high-performance products deliver flawless color payoff that fully cover roots, period. And don't worry – for those that have commitment issues, our temporary formulas wash out with regular shampoo. This means no more color troubles or last-minute hair emergencies, but a streamlined routine helping you get ready in seconds. It's officially time to clear out those bathroom shelves and downsize your beauty stash to the one Root Cover Up that does it all.
  
Inclusive Shade Range: 5 versatile, fool-proof shades made with a wide range of hair colors in mind - meaning you won't have trouble finding the perfect hue for you.

All Shades Include: Black, Dark Brown, Medium Brown, Light Brown & Medium to Light Blonde.
No One's Gonna Know: These cover up sprays instantly conceal all root woes, leaving you fully covered with a finish that imitates the look of your real hair color (how will they know?). The fast-drying formulas lay down a natural-looking pigment that blends seamlessly into the rest of your hair for 24hour, undetectable wear.

Skip The Breakage and Damage: Color treatments and at home hair dyes can compromise overall hair health, leaving the physical structure of your strands (dare we say it) "over-processed". Give your hair some PTO and prevent future damage with our temporary color sprays; formulated with reflective pigments to keep hair from drying out while maintaining its natural shine.
"Touch Ups" That Don't Require a Touch Up: Lasting an impressive 24 hours – or until your next shampoo, these water-proof & transfer-resistant sprays won't budge, no matter what's on the itinerary.

We Avoid The Bad Stuff, So You Don't Have To: Gray Away takes pride in creating high quality, high performing formulas - without the harmful ingredients.
NO: sulfates, parabens, ammonia, peroxide, and synthetic dyes. Leaping Bunny Certified.



We offer innovative solutions to unique hair concerns, which are designed to be as simple as they are effective. Here you’ll find a range of high performance, easy-to-use Root Cover Up products that are purpose-driven with one goal in mind: to deliver salon-worthy root coverage without having to step foot in a salon.

Everpro, Gray Away was founded in 2010 from a belief that grays and roots tend to grow out at an alarming speed, while maintaining your color every four to eight weeks is a luxury that not all can afford. Like everyone, we get frustrated with the reality of how often salon trips are required to keep hair looking fresh. As the original root cover category disruptor, we did something about it. When there simply isn’t time in your ever-increasing list of things to do, we help stretch out those pricey color treatments by providing temporary root coverage on demand. Backed by years of research and development, Gray Away perfected a combination of smart, straightforward and cost-effective essentials that not only deliver game-changing results - but were specifically created to make your hair care routine as effortless as possible.

Back to TOP