Whom You Know: #PeachysWWW New social shopping platform Prismpop has raised $5M total seed funding to help consumers discover what to buy

Tuesday, May 10, 2022

#PeachysWWW New social shopping platform Prismpop has raised $5M total seed funding to help consumers discover what to buy

Prismpop bridges social content, influencers, and e-commerce to support Gen Y and Z consumption habits

The world of beauty, fashion and other female-oriented products can be massive, confusing and saturated, even to its most dedicated consumers, especially when they are shopping online more than ever. So much so that, Prismpop was created to help female consumers discover what to buy in the e-commerce world.

Starting as a Santa Monica-based Mucker Capital (known for funding Honey and TaskRabbit) incubated company, Prismpop has announced that they have raised $5 million in total funding to-date. The new round of seed fundraising was led by Female Founders Fund, the largest seed fund investing female entrepreneurs, participated by Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital and Uphonest Capital. Additional investors from the previous round include Unshackled Ventures, Alumni Ventures Group, Sequoia Capital (Scout Fund), Plug and Play, and more.

New social shopping platform Prismpop has raised $5M total seed funding to help consumers discover what to buy.Tweet this

Prismpop's social shopping platform aims to amplify the creation and sharing of female lifestyle content so that consumers could be equipped with authentic information from the shopping community while they discover what to buy online.

Prismpop is headed by CEO and founder, Peggie Li, a Bytedance (known for Tik Tok) alumni who established their North American presence as its first U.S. member. Prior, she held digital media leadership roles at Maker Studios (acquired by Disney), AwesomenessTV (acquired by Dreamworks), Leaf Group, Fox Networks, and Sony Pictures.

"We want to empower female consumers with trustworthy information to make online purchasing decisions they can feel confident in," says Prismpop CEO Peggie Li. "From the world of cosmetics to fashion to fitness, our goal is to deliver personalized content and community interaction that inspires consumers into an evolved way of shopping. It's shopping and sharing with friends re-invented."

Prismpop's team is joined by members of industry-leading apps such as Grindr and Tik Tok, as well as co-founder and head of content Maggie Knox, formerly of Awesomeness TV/NBCUniversal, a multi-channel network focused on female teenage content.

About Prismpop

Prismpop is a female-oriented social shopping community focused on sharing insights and products that uplift your lifestyle. Find on mobile and the web your new favorite product, shopping advice, product reviews, beauty secrets, fashion tips, food ideas and more. prismpop.com

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/