Whom You Know: #FashionAlert #KnittingPeachy The Lion Brand 2022 Culture Report Highlights the Top 10 Trends in Knitting and Crocheting

Friday, June 24, 2022

#FashionAlert #KnittingPeachy The Lion Brand 2022 Culture Report Highlights the Top 10 Trends in Knitting and Crocheting

Influencers and Lion Brand's Trend Watchers Round Up Culture-Defining Knitting and Crocheting Trends, From Mental Health to the Metaverse

As knitting and crocheting break into mainstream culture from the runways to the metaverse, the Lion Brand 2022 Culture Report reveals the top 10 trends to watch this year. Obviously here at Whom You Know we know that knitting has always been mainstream among our readers! Compiled by Lion Brand Yarn Company's influencers and trend watchers, the trends range from nostalgia to knitwear in the metaverse and space dyes. We are thrilled to kick off our coverage of Lion Brand Yarn.

Lion Brand Yarn 2022 Culture Report

Lion Brand Yarn Co.

"We created the Lion Brand 2022 Culture Report to capture the excitement we're seeing around knitting and crocheting in culture," said Lion Brand Social Media Manager, Samantha Brunson. "These crafts have always enjoyed a devout following of creators and hobbyists from around the globe. But more and more, we're seeing crafting, products, and creators leading cultural conversations and setting new trends."

These are the top 10 trends highlighted in this year's culture report:

1. Space Dyes: 2021 marked the year with the most space launches in history, ushering in Space Dyeing—the trend combines yarns with multiple colors for a visually intriguing look.

2. Y2K + Crochet: When Jonah Hill and Sarah Brady donned matching crochet bucket hats, creators took note of this Y2K staple, creating their own eye-catching looks.

3. Knitwear in the Metaverse: A testament to the enduring appeal and adaptability of the craft, knitting is going virtual into the newest spaces.

4. Florals: We're seeing florals take root in 2022, especially after winter Olympic athletes received stunning cashmere bouquets—a sustainable alternative to real flowers.

5. Mental Health: Knitting and crocheting have been linked to stress-busting benefits, helping people feel happier and calmer. For this reason, Lion Brand selected the cheery tone Golden Sunshine for its Color of the Year 2022.

6. Nostalgia: Nostalgic patterns, like Granny Squares, continue to amass a growing fanbase amongst designers, models, celebrities, and creators.

7. Global Community Connection: The global crafting community connected like never before during the pandemic, and a new generation is helping creators communicate with one another.

8. Temperature Blankets: With stitched rows recording daily temperatures, the temperature blankets are helping people get more in touch with the climate crisis facing the planet.

9. Authenticity: Creators are standing up for themselves and calling attention to the problem of knitwear knock-offs on social media.

10. At-Home Comfort Anywhere: After two years of WFH and binging TV on the couch, creators are embracing and reimagining comfort in entirely new ways.

ABOUT LION BRAND YARN COMPANY

Lion Brand Yarn Company is a fifth-generation, family-owned business and one of the leading knitting and craft yarn distributors in the United States. Lion Brand yarns are sold online and at craft chains, discount chains, and independent shops across the country. Via their website, they ship to virtually every country in the world. More than 80 different types of yarn can be purchased on LionBrand.com, in addition to tools and accessories. Since 1878, Lion Brand has inspired and educated knitters and crocheters. Today, research shows that knitting and crocheting help relieve stress through the soothing, repetitive motions of the craft and by helping people achieve a creative outlet that produces tangible and valuable products.

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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