Whom You Know: Ally, DC, Milestone Media, and Warner Bros. discovery reveal NASCAR paint scheme inspired by The Milestone Initiative

Friday, July 1, 2022

Ally, DC, Milestone Media, and Warner Bros. discovery reveal NASCAR paint scheme inspired by The Milestone Initiative

Ally Financial, Milestone Media, DC, and Warner Bros. Discovery today unveiled a new paint scheme for the Ally-sponsored No. 48 Chevrolet Camaro ZL1 1LE of Hendrick Motorsports, in support of their joint program, The Milestone Initiative. Driver Alex Bowman will race in the electrifying paint scheme for the Quaker State 400 on July 10 at Atlanta Motor Speedway. In addition, Bowman will wear a custom fire suit and hand painted Milestone helmet.

Announced in 2021, The Milestone Initiative is collaborative program between Ally, DC, Milestone Media and Warner Bros. Discovery to mentor and train the next generation of comic book storytellers from Black and diverse backgrounds, both professionally and financially. Founded in 1991, Milestone Media is the first Black owned comic book and media company, famous for creating Super Heroes Static, Icon & Rocket, Hardware, and Blood Syndicate. DC is the publishing partner for Milestone comic books; the company initially published titles under the Milestone imprint from 1993 to 1997, then renewing the relationship in recent years and publishing new, updated versions of their core Milestone Super Heroes.

Designed in collaboration with DC's creative services team, the car features Milestone Super Hero Static to drive awareness and interest for The Milestone Initiative among NASCAR fans. As Milestone's electricity-wielding Super Hero, the designers leaned into incorporating Static's electrical effects into the overall design, with the electricity emanating from the character's hands on the hood integrated into not only the paint scheme, but the fire suit and helmet as well. The Milestone Initiative, sponsored by Ally, is a continuation of the mission of Milestone's founders, ensuring a talent pool of diverse creators who can impact our culture in incredible ways through storytelling.

"Ally believes representation matters which is why we teamed up with Milestone Media, DC and Warner Bros. Discovery to share the stories and history of Milestone Comics with a new generation," said Andrea Brimmer, chief marketing and public relations officer for Ally. "We're committed to being a catalyst for change and celebrating diversity in everything we do. Our hope is that this incredible paint scheme, featuring an iconic Black Super Hero, will help make the sport we love a more inclusive space for all."

"From its earliest days, Milestone has always been about mentorship, storytelling and shifting the paradigm when it comes to comic books and entertainment through our characters," said Milestone Media partner and award-winning producer Reggie Hudlin. "To have both The Milestone Initiative and our most popular Super Hero represented on the NASCAR stage is an incredible opportunity to share our vision and expose our mission to a new and evolving audience."

"Working with Ally and Milestone Media on The Milestone Initiative has been an incredible experience," said Anne De Pies, DC SVP and General Manager. "DC and Milestone are passionate about inclusive storytelling that speaks to everyone and being able to share that message on the #48 car with NASCAR fans in addition to our core comic book fans is a great opportunity."

"Ally does a really good job of bringing the NASCAR community together and having Static on the car is another way Ally is doing it right," said Bowman, driver of the No. 48 Ally Chevrolet Camaro ZL1. "I think it is really neat to have a superhero on the No. 48 Ally Chevy at Atlanta and to be able to help with Ally's goal of making NASCAR more inclusive is a unique opportunity that I am proud to be a part of."

For further images and news on Ally, please visit http://media.ally.com. For more information on The Milestone Initiative, visit the website at www.dcuniverse.com/milestone. For the latest news on all of DC's Super Heroes, visit the main site at www.dccomics.com, and follow @DCComics and @thedcnation on social media. The DC UNIVERSE INFINITE digital subscription service offers a combination of classic Milestone titles from the early 90's, as well as some of the current comics available in comic book stores. DC UNIVERSE INFINITE is not intended for children and is not available in all countries. For more information and a free trial (where applicable), check out www.dcuniverseinfinite.com.

About Ally Financial

Ally Financial Inc. (NYSE: ALLY) is a digital financial services company committed to its promise to "Do It Right" for its consumer, commercial and corporate customers. Ally is composed of an industry-leading independent auto finance and insurance operation, an award-winning digital direct bank (Ally Bank, Member FDIC and Equal Housing Lender, which offers mortgage lending, point-of-sale personal lending, and a variety of deposit and other banking products), a consumer credit card business, a corporate finance business for equity sponsors and middle-market companies, and securities brokerage and investment advisory services. Our brand conviction is that we are all better off with an ally, and our focus is on helping our customers achieve their strongest financial well-being, a notion personalized to what is important to them. For more information, please visit www.ally.com and follow @allyfinancial.

For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.

About Milestone Media

Milestone Media produces film, television, publishing, and other forms of entertainment spotlighting diverse storytelling by creative voices. Fan-favorite characters from the Milestone universe include Static and the Static Shock animated series, Icon, Rocket, Hardware, Blood Syndicate and more. Milestone Media was co-founded in 1993 by celebrated writer Dwayne McDuffie and award-winning artist Denys Cowan, along with Black Enterprise magazine SVP and Editor-In-Chief Derek Dingle, and artist/educator Michael Davis. In 2015, award-winning writer, director and producer Reginald Hudlin joined Milestone co-founders Denys Cowan and Derek Dingle as a partner, helping to drive forward the company's multimedia initiatives spotlighting Milestone characters.

About DC

DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC UNIVERSE INFINITE digital subscription service and community engagement portal. For more information visit dccomics.com  and dcuniverseinfinite.com.

About Warner Bros. Discovery

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/