Whom You Know: Central Entertainment Group Acquires Rolen Group

Tuesday, August 16, 2022

Central Entertainment Group Acquires Rolen Group

CEG (Central Entertainment Group) announces the acquisition of the Rolen Group, a boutique talent management company at the forefront of original content, brand partnerships, music and ventures.

Rolen Group was founded by Aurora Pfeiffer in 2014, specializing in YouTube talent management and content creation. Aurora and her team find synergies between their multi-hyphenated creators bringing original content to life for an extensive roster of leading Brands. Rolen Group takes an integrated approach to managing talent by building ventures across multiple disciplines, including brand partnerships, original content, film and TV licensing, IP, product lines and music publishing. The acquisition will add new offerings across all verticals to CEG's managed service approach to talent representation, expanding their diverse roster of leading influencers, content creators and celebrity talent.

Central Entertainment Group leader in Influencer Marketing

Michael Schweiger, CEO of Central Entertainment Group said "We are thrilled to welcome Aurora and her team. The addition of Rolen Group will allow us to provide additional services for our roster extending our reach and offerings to all our existing roster and new clients. We are very excited for what the future offers as we begin the next cycle of Influencer/Creator Marketing."

Aurora Pfeiffer, Founder and President of Rolen Group said "CEG has been a leader in talent representation for the past 25 years, beginning as a Pop Culture agency to becoming the founding force in Influencer/Creator Marketing. CEG has been the leader in developing marketing strategies since the beginning of Facebook and Instagram to now creating new and unique strategies for TikTok. Their approach to talent management and our specialty in YouTube content creation will add to CEG's proven ability to develop unique cross-platform strategies, servicing their dynamic family of brand clients."

Rolen Group will continue to be the face of the Talent/Management division as operations will be merged within the CEG headquarters in New York City. Aurora Pfeiffer will assume the role of SVP of Central Entertainment Group and Olivia Zhou will take on the newly created role of VP of Talent and Partnerships.

The acquisition is the first of several partnership, acquisitions and strategic hires to be announced by CEG in the coming months.

www.cegtalent.com

www.therolengroup.com

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
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"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
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Dimitris Nakos, Founder and Owner of
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“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
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-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
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President
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http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/