Whom You Know: #FashionAlert LORD & TAYLOR CELEBRATES A REIMAGINED FUTURE, HONORING ITS 200 YEAR LEGACY WHILE LEAPING INTO THE MODERN WORLD

Tuesday, September 20, 2022

#FashionAlert LORD & TAYLOR CELEBRATES A REIMAGINED FUTURE, HONORING ITS 200 YEAR LEGACY WHILE LEAPING INTO THE MODERN WORLD

Peachy Deegan has worn Lord and Taylor since she was a baby; her grandmother pictured at the right picked out her outfits. In her adult life she used to be a Lord and Taylor credit card holder until they sadly closed on 5th avenue and Westfarms mall...so we are thrilled to announce:

A digital-led campaign revival to celebrate the brand's re-envisioned shopping experience and legacy expansion

Nearly 200 years since its inception, Lord & Taylor is leaping into the future, reimagined and reinvigorated to serve the next generation of shoppers.

Lord & Taylor moves to become the ultimate go-to destination for its community, expanding beyond clothing — which now includes women's, men's, and children's selections — to home, accessories, travel, beauty, and more. The brand aims to provide obtainable luxury to its community through a highly curated selection of both international and national new brands, many of which are exclusive to Lord & Taylor.

Lord & Taylor Fall 2022

The brand's new "Fall Fete" campaign is the first major step towards implementing Lord & Taylor's vision for a thrilling digital-led experience for customers. Paying tribute to the brand's iconic legacy and triumphantly diverse future, the campaign gives a glance into what's next for Lord & Taylor: Accessible luxury, must-have ensembles, and both relaxed and show-stopping garments available beyond barriers of size.

This campaign celebrates Lord & Taylor's heritage yet is a glimpse of what lies ahead. "Our goal was to digitize the brand and create an elevated online experience. We wanted to create a diverse, multi-generational fall campaign that spoke to everyone, and the fall campaign shot by Max Papendieck does just that. In addition, it was important for us to simplify our logo. We landed with a classic, yet modern Helvetica font, then juxtaposed it with a transparent ampersand to add that extra edge" says Tim Bitici, Lord & Taylor's new Creative Director.

"Lord & Taylor is revolutionizing itself from the inside out to transform modern shopping into an effortless, elevated experience," says Mark Stocker, President of Lord & Taylor and New York & Company. "In our leap into the future, we want to meet our customers where they are in all aspects of their fashion journey. We are here to provide them with the essentials they need to live their best lives, from day to night, office to dinner, school to formal, while also helping them discover new brands and must-haves."

Additionally, Lord & Taylor will expand their global view, welcoming in international influences, including: Mos Mosh + V Italia, ICHI, Atelier Reve, and Charles Tyrwhitt—all of which are exclusive in the U.S. to Lord & Taylor — as well as Quiz, Vero Moda, and Gentil Bandit, among many others arriving next spring.

"We're evolving alongside our customer's needs to provide a curated selection of international offerings that prioritize quality design and luxury, as it's central to our new mission," Stocker adds.

To learn more about the campaign and the updated assortment visit https://lordandtaylor.com. Stay tuned for more exclusive news and launches across all categories coming very soon.

ABOUT LORD & TAYLOR

Founded in 1826, Lord & Taylor is America's first and oldest department store and has a long history in fashion. Its former flagship store, built in 1914, is now a landmark building in New York City. Under Saadia Group, the iconic American brand made a digital comeback in April 2021.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/