Whom You Know: STARZ UNVEILS REBRAND FOR INTERNATIONAL STREAMING SERVICE STARZPLAY, NOW LIONSGATE+

Sunday, October 2, 2022

STARZ UNVEILS REBRAND FOR INTERNATIONAL STREAMING SERVICE STARZPLAY, NOW LIONSGATE+

LIONSGATE+ Branding Rolls Out in 35 Countries Alongside New Global Brand Look September 29th

STARZ announced today that its premium international streaming service, STARZPLAY, will rebrand as LIONSGATE+ in 35 countries, coinciding with a new brand look with graphics package, rolling out globally tomorrow, September 29th.

The new brand look with graphics package, color palette and design elements will deploy in the U.S. and begin rolling out in the majority of STARZ's 63 country footprint. STARZPLAY will rebrand to LIONSGATE+ in 35 STARZ markets excluding the U.S. and Canada where it will remain STARZ. Brand names for STARZPLAY ARABIA along with South and Southeast Asia's LIONSGATE PLAY will also remain in place.

"We recognized the potential of the global OTT market early, and over the last few years we have built an incredible global streaming service, which has become a destination for audiences seeking premium, provocative programming," said Jeffrey Hirsch, President and CEO of STARZ. "Operating under LIONSGATE+ internationally brings a distinct and differentiated identity in an increasingly crowded international marketplace and builds on the brand equity in the Lionsgate name that our extensive research has proven is strong around the world. Even with the separation of STARZ and the Lionsgate studio business, the Lionsgate brand will continue to be valuable to the ongoing success of our international platform."

"Our commitment to deliver bold, curated stories where we push boundaries and defy expectations remains the same," said Superna Kalle, President, International Networks for STARZ. "We have built strong relationships with our viewers and look forward to continue providing them premium storytelling as LIONSGATE+."

LIONSGATE+ subscribers have access to a vast library of exclusive, premium content that includes original series premiering globally on the same day as the U.S. such as political thriller, "Gaslit," sumptuous period dramas in its Royal Collection including the upcoming series "Dangerous Liaisons," along with a series set in the universe of the blockbuster "Power" franchise. LIONSGATE+ is also home to Spanish language original series such as the critically acclaimed drama "Señorita 89," sci-fi thriller "El Refugio" and crime drama "Express," and offer some of the most sought-after first run series on television including the genre-bending series "The Great," and the action-thriller series "Gangs of London," plus a huge collection of blockbuster fan-favorite movies added to the platform every month.

STARZ established itself as one of the first U.S. linear channels to enter the global market upon launching its global SVOD service, now LIONSGATE+, in 2018 offering audiences access to bold, curated storytelling. Since its initial launch, coupled with its STARZPLAY Arabia joint venture, STARZ's global footprint has expanded into 63 countries throughout Asia, Canada, Europe, Latin America, MENA and South and Southeast Asia.

With the rebrand in effect, below is the breakdown of service names across the 63 countries where the SVOD has a presence.

Separately, Lionsgate today filed a Current Report on Form 8-K with the Securities and Exchange Commission updating shareholders on its progress toward separating STARZ and its Lionsgate studio business.

LIONSGATE+ BRANDED MARKETS

Europe: Austria, Belgium, Denmark, France, Finland, Germany, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, UK

Latin America: Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Venezuela

APAC: Australia and Japan

MARKETS WITH UNIQUE SERVICE BRANDING

Asia: South and South East Asia (Lionsgate Play)

North America: U.S. and Canada (STARZ)

MENA: All territories (STARZPLAY Arabia*)

*Joint venture between Lionsgate and local partners

About LIONSGATE+

LIONSGATE+ is the global SVOD service from STARZ available in more than 63 countries since its launch (fka as STARZPLAY) in May of 2018. The service offers best-in-class, non-ad supported, exclusive content anchored by first run original series from STARZ airing on LIONSGATE+ day-and-date with the US; paired with award-winning and critically acclaimed, acquired, first-run series; and a vast library of blockbuster feature films. In 2021, LIONSGATE+ strengthened its content offering by launching a slate of local language productions. LIONSGATE+ has partnered with highly renowned production companies in Chile, France, Germany, India, Mexico and Spain to create local original content offering global appeal. Through its dynamic distribution approach, LIONSGATE+ is available to consumers on a multitude of platforms including its direct-to-consumer app in more than a dozen countries; on global digital broadcast services, multi-channel video distributors, telecommunications companies; and other online and digital platforms across its footprint in Australia, Canada, Europe, Latin America, MENA along with South and Southeast Asia under the brand Lionsgate Play.

About STARZ

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/