#DAYLIGHT #PeachysPantry Whom You Know is Honored to Attend the Latest Produce Show and We Post in Memory of its Founder, Jim Prevor #WhomYouKnow @Sunkist STILL #BestInShow says @ManhattanPeachy #WhomYouKnow @NYProduceShow
We honor Jim Prevor, founder of the Produce Show.
They have previously published:
Jim Prevor, Industry Icon and Maverick Thought-Leader, Passes Away
We are deeply saddened to report that Jim Prevor has suddenly passed away from heart failure after being stricken by a heart attack and stroke. On this earth for merely 61 years, Jim was a force of boundless energy and enthusiasm for the perishable food and fresh produce industry in which he was born and carried a rich family legacy. Jim is survived by his wife Debbie, sons William and Matthew, and loving extended family and friends.
The upcoming New York Produce Show and Conference will continue as scheduled in Manhattan this coming November 29 – December 2, with a special tribute to Jim’s tremendous contributions to the industry.
Founder of PRODUCE BUSINESS magazine in 1985, just a couple years after his education at Cornell University, Jim saw the need for a publication to inform and educate the buying segments of the fruit and vegetable industry. As a national debate champion, political scientist and 4th-generation produce industry veteran, Jim immediately made his mark as a journalist who applied a keen intellect and analytical mind to the daily workings of the buying end of the trade.
His “Fruits of Thought” column garnered more than 100 awards in business journalism, including the Timothy White Award for Editorial Integrity, which recognized Jim’s commanding presence and leadership during the Great Spinach Crisis of 2006. His PerishablePundit.com website became the platform searched by news outlets outside of the industry, and Jim was asked to appear on national television news stations, as well as to keynote and speak at industry events and within boardrooms around the world.
His words about the fresh produce industry were featured in The New York Times, Wall Street Journal and Weekly Standard, to name a few.
Jim’s entrepreneurial spirit carried forward with other buyer-oriented publications created in the fresh food arena — Deli Business, Cheese Connoisseur, Floral Business, and PerishableNews.com — and in 2010, Jim launched the New York Produce Show and Conference as the first recurring produce industry event to take place in America’s hub of international trade. Along with the partnership of the Eastern Produce Council, the event is now the largest fixed-site fresh produce trade show in North America.
Jim took the success of the New York Produce Show and utilized his vast international network of industry friends to create the London Produce Show and the Amsterdam Produce Show. Most recently, Jim gathered an international audience of grape breeders, growers, wholesalers, and retailers at the Global Grape Summit.
“The staff of PRODUCE BUSINESS, our company, Phoenix Media Network, and the global perishable food industry, will feel a tremendous void in his absence,” said Ken Whitacre, executive vice president and publisher. “Jim was larger-than-life and, as such, his spirit will forever be with us, and we will honor his legacy by carrying on his passion and mission to ‘initiate industry improvement’.”
If you wish to share your thoughts, memories, and condolences, simply email us at rememberingjim@producebusiness.com.
Peachy Deegan with John Slagel Director of Eastern Sales Operations of Sunkist Growers, our favorite! Some visual hits from SUNKIST:
The Produce Show Shares with us:
Consumer Media Discusses Hacks For Building Fruit and Vegetable Consumption
by Jodean Robbins
Expert Panel Discusses Hacks Learned From PBH Research To Help Connect Consumers With Fresh
The Produce for Better Health Foundation (PBH) and Produce Business magazine teamed up to present the Connect with Fresh Media Program - an invite-only lunch workshop for consumer media, including influential journalists, radio, TV, registered dietitians and lifestyle bloggers, as well as food and culinary experts - held during the New York Produce Show and Conference at the Javits Center in New York City on December 1.
The Connect with Fresh panel presented "Hacks To Habits: Unpacking Behavioral Insights To Bolster Fruit and Vegetable Consumption.” Panelists included: Wendy Reinhardt Kapsak, MS, RDN, PBH president and chief executive; Amy Myrdal Miller, MS, RDN, FAND, PBH culinary and foodservice specialist; Annette Maggi, MS, RDN, LD, FAND, PBH retail specialist; and Chef Abbie Gellman, MS, RD, CDN, and PBH Have A Plant ambassador.
The program identified successful ways to inspire simple and sustainable habits at all points of consumers’ food journey to successfully reverse fruit and vegetable consumption decline. Reinhardt Kapsak presented four major key findings of PBH’s latest research to turn hacks into habits boosting consumption. “The first key finding is that habit opportunities for fruits and vegetables are different,” she said. “Key finding number two shows fruit and vegetable habits are context-specific, automatic behaviors. Our third finding is that high- and medium- frequency consumers have more fruit and vegetable habits. And, the fourth is that low-frequency consumers can build fruit and vegetable habits from hacks.”
The lively panel interchange shared hack ideas and challenges from e-commerce to flavor to preparation to meal planning. One hack mentioned by Gelman was the suggestion of recipe formulas. “Make things into an easy-to-use formula,” she said. “The clearest example of this is the smoothie. Others include the sheet-pan meal, oatmeal and even a salad. Offer these formulas to your consumers pointing out that they can then be flexible on the specific ingredients.”
More detailed insights from the research and a list of hacks are available from PBH according to Reinhardt Kapsak. “We also offer new quarterly toolkits designed to drive unified messaging and increase engagement,” she said. “The top two most-requested resources from PBH’s Influencer Community are research and seasonal toolkits.”
After the lunch, media attendees interacted with hundreds of produce companies at the exposition to glean information for future story and recipe ideas. They also viewed culinary student and chef demos, attended educational micro-sessions and participated in the industry tours on Friday.
The research presented at the lunch is an ongoing part of the PBH Have A Plant campaign. Since 1991, PBH has invested decades into developing trended insights on attitudes toward all forms of fruit and vegetable consumption. PBH’s new behavior-based Have A Plant call-to-action is rooted in behavioral science and seeks to inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play to create happy, healthy and active lives. Recipes, snack hacks, meal ideas and other tips from chefs, registered dietitians, as well as food and wellness experts are available at www.fruitsandveggies.org.
About The New York Produce Show & Conference
The Eastern Produce Council and PRODUCE BUSINESS magazine present an exciting world-class event for the industry. The four-day event includes networking opportunities, a one-day trade show of over 400 companies, retail “thought-leader” breakfast panel hosted by Perishable Pundit Jim Prevor, educational micro-sessions and tours of the region’s vibrant industry, including local retailers, wholesalers, foodservice distributors, urban farms and unique eateries.
Join us on
Trade Show: Dec. 6, 2023
Conferences & Tours: Dec. 5 – 7
