We have simple taste.
We like the best, so we read Roger Martin.
He's no one trick pony; this is his second review.
Previously on Whom You Know, A New Way to Think earned accolades.
We couldn't get enough so we went back in time to see what else he has written and here you go this is a hit! This came out in 2009 like other good things...Whom You Know turns 14 on January 25th. And oooh la la we love that analytical thinking method but we are even more all about innovation and creativity. His human anti-bean-counter approach dictates why it is superior to all the robot-minded low-performance corporate nonsense talkers but not do-ers. Every sentence we read we felt he was preaching to the choir. DESIGN THINKING needs to enter your vocabulary because it is not only the way of the world but also the way of the future.
Stories galore color this work including McDonald's and Ray Kroc. We particularly liked the U2 reference (talk about I will follow...follow Roger!) whom we were pleased to meet with Musicares/The Recording Academy In any event, Roger's books are in person even better than the real thing and you're going to learn from the clearcut, winning ideas in them. Learn about abductive logic and why you should use it!
It's common sense that greatness surrounds itself with similar quality; Roger even has brainy friends who improve his product: see Malcolm Gladwell mentioned in the Acknowledgements. And we were happy to see our friend Gordie on page 58 (see our instagram). There is a sad/horror aspect to the book however: page 105 chronicles a venue that forbids wine at dinner. (!?!?!?!) Wine inspires great design in the world according to us.
In short, Roger Martin makes so much sense. If Ponce de Leon is known for the fountain of youth, Roger should be known for the fountain of business wisdom.
The Design of Business is Highly Recommended by Whom You Know.
The Design of Business: Why Design Thinking is the Next Competitive Advantage
Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.
To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.