#MovietimeInManhattan @MariaShriver HIGHLY RECOMMENDED BY @MANHATTANPEACHY #WHOMYOUKNOW 'UNCONDITIONAL' NATIONWIDE MOVIE RELEASE KICKS OFF WITH WORLD PREMIERE AT UNIVERSAL STUDIOS HOLLYWOOD
From Executive Producers Maria Shriver, Montel Williams, Laurie Hernandez, Lauren Miller Rogen
World Premiere messages from Maria Shriver, Lauren Miller Rogen, Yvette Nicole Brown
For Mental Health Awareness Month (May), Prisca announces the May 2, 2023 World Premiere of UNCONDITIONAL, the first-ever feature documentary exploring the intersection of mental health and caregiving. Filmed over seven years, the movie explores the often untold resiliency and nuances of mental health that 100 million Americans experience each year. Each story is painstakingly honest and real, allowing the viewer into private moments that educate and show what real life is all about.
UNCONDITIONAL film profiles three stories of caregiving and mental wellness.
The not-for-profit documentary covers topics relevant to the following congressional and presidential themes of May:
Mental Health Awareness Month
Month of the Military Caregiver
Asian American and Pacific Islander Heritage Month
Women's Health Month
From the producers of the Academy Award® qualifier Sky Blossom, UNCONDITIONAL shows the changing phases family members experience – in their roles from followers to leaders, and in their emotions from sad to happy. It's thoughtful, intelligent, emotional and brilliantly executed. Don't watch it without a box of Kleenex and a bin.
"Caregiving takes courage, compassion, commitment. If you want to see love in action, then rush to watch this incredibly inspiring film."
– Maria Shriver
Founder of WAM, Strategic Advisor on Women's Health and Alzheimer's to Cleveland Clinic, Journalist, Executive Producer
Topics Highlighted in the Film:
Mental Health
Caregivers and living with disabilities
COVID and Healthcare
Family / Personal Relationships Alzheimer's, Cancer, PTSD, TBI
Veterans, Military Families, Afghanistan
Asian American and Pacific Islanders
Youth and Growing Up
2023's Most Widely-Distributed Documentary
For each AMC Theater ticket sold, a donation will be made to the Alzheimer's Association, Elizabeth Dole Foundation, or Rosalynn Carter Institute for Caregivers.
NETWORK TV / NBC'S TODAY
May 2
Director Richard Lui joins the show for a feature segment with NBC's Al Roker, Sheinelle Jones, Craig Melvin, and Dylan Dreyer.
WORLD PREMIERE AT UNIVERSAL STUDIOS HOLLYWOOD
May 2
With messages from Executive Producers Maria Shriver and Lauren Miller Rogen, and Caring Across Generations ambassador Yvette Nicole Brown from NBC's Community, plus the subject families from the film.
THEATRICAL RELEASE
May 3-9
Through community partnerships with AMC Theatres, Universal Pictures Distribution, and Deluxe. UNCONDITIONAL is available in 14 markets nationwide from May 3 to 9. For each ticket sold, a donation will go to the Alzheimer's Association, Elizabeth Dole Foundation, and/or the Rosalynn Carter Institute for Caregivers. AMC tickets available here.
BROADCAST
throughout May
Public Television airing nationwide estimated at a precedent-setting 94% national market share. Airing on PBS WORLD Channel nationwide simultaneously May 17 (7pm ET/4pm PT) and May 18 (12am ET/9pm PT and 8am ET/5am PT). Presented by American Public Television, check local listings for May and other months.
STREAMING
May 3
Starts with pbs.org through July, then moves to PBS Passport. A second major streamer coming in Fall 2023.
FILM FESTIVAL & COMMUNITY IMPACT SCREENINGS
May 13
CAAMFest, the nation's top AAPI film festival, hosts the San Francisco premier. Local impact screenings with Alzheimer's Association and Rosalynn Carter Institute for Caregivers
SOUNDTRACK
Memorial Day Weekend
Soundtrack including original songs by NBC The Voice's Jay Allen (Break from Broken) and Maria Lineva (Inner Forces) launches on Spotify, Apple Music, Pandora, and more.
VIDEO ON DEMAND
May 31
Rental on Amazon Prime, Apple TV.
Families Discovering Mental Wellness
The film profiles three stories of caregiving and mental wellness:Alexandria, VA: Shane, a caregiver, faces his wife's terminal diagnosis, unready to let the love of his life go because he says, "You only get one of these in a lifetime."
San Francisco, CA: Richard Lui, a news anchor and journalist, now turns the camera on himself to share his journey as he travels from NY to CA to care for his father.
Palmer, AK: Amy, a marathon runner, is now on a long run to help Luke, her children, and herself to get through one of the most difficult mental health battles for a family.
"My Olympic teammates and I speak out on how mental health can be our strength, and that's what you'll see in this film that starts at 100 miles an hour, and won't let up."
– Laurie Hernandez
Olympic Gold Medalist, Alzheimer's Association Celebrity Champion, Executive Producer
Bridging Wall Street and Main Street, Beyond Red and Blue
"Over the years, our Chairman Tom Hanks and I have welcomed several national ambassadors to help us get the word out, including [Richard Lui]" said Senator Elizabeth Dole, the founder of the Elizabeth Dole Foundation, amongst the film's presenting partners. "Richard brought up the idea of putting our hidden heroes on the silver screen. I told him they deserved it."
Joining Senator Dole are 5 bipartisan members of Congress supporting the film as Congressional Honorary Co-Chairs, including Fmr. Speaker Nancy Pelosi, who noted "...our young caregivers exist in the shadows, shouldering an enormous responsibility…[caregivers] must reorient their entire lives as they help rebuild those of the people they love." Senator John Boozman added "The unconditional love and care [...] is inspiring for all of us."
UNCONDITIONAL is produced by Prisca, with Presenting Partners Alzheimer's Association, Elizabeth Dole Foundation; and Title Sponsors AARP and the Wallace H. Coulter Foundation. For more information, please visit www.unconditionalmovie.com. ABOUT:
Seven years in the making, UNCONDITIONAL follows three families setting off on journeys of self-discovery, taking on the most emotional topics of our day – physical and mental health – surprised by how they emerge stronger in the end. When minds hurt, love heals.
Directed by MSNBC Anchor Richard Lui (and featuring his own personal caregiving journey with his father), UNCONDITIONAL is a revealing film about the arc of mental health that 50+ million families live with each year, showing how it is not what we think it is. Not only polar extremes, mental health comes in shades and places we don’t notice. Journalist Richard Lui explores this common experience, shifting from his private life off-air, as well as reaching out to other families exploring similar hidden wounds, and the ways to talk about it in unconditional ways.
The documentary is executive produced by Maria Shriver, Montel Williams, Lauren Rogen, and Laurie Hernandez.
DISTRIBUTION
Theatrical Release: In theaters May 3-9. See below for locations. Presented by community partners AMC, Deluxe, and Universal Pictures.
Public Television Broadcast: Beginning May 1, 2023. Check local listings
Streaming: On PBS Passport and PBS Video App beginning May 1, 2023.
Universal Pictures Music | Back Lot (Spotify, Pandora, Apple Music & others): Soundtrack, May 26, 2023
Amazon Prime Video/Apple TV Rental: Available June 5.
THEATERS
In theaters May 3 - 9. Presented by theatrical community partners AMC, Deluxe, and Universal Pictures.
Los Angeles
AMC Universal Citywalk 19
Seattle
AMC Southcenter 16
New York
AMC Empire 25
Baltimore
AMC Owings Mills 17
Chicago
AMC South Barrington 24
Dallas-Fort Worth
AMC Mesquite 30
Atlanta
AMC Southlake 24
Houston
AMC Gulf Pointe 30
Philadelphia
AMC Neshaminy 24
Pittsburgh
AMC Waterfront 22
Washington, D.C.
AMC Hoffman 22
Cleveland
AMC Ridge Park Sq 8
Boston
AMC Boston Common 19
Hartford
AMC Plainville 20
