#ConnecticutPeachy New Connecticut Art Trail Website Better Showcases Member Museums, Events
This digital upgrade provides an improved user experience for those interested in the CT Art Trail’s 23 member museums and cultural sites.
The Connecticut Art Trail has completed a significant upgrade to its website, giving it a much-improved appearance and a more user-friendly way for visitors to learn more about its 23 member museums and cultural sites.
The update was one of the major goals set by the Connecticut Art Trail after it was approved as a 501(c)(3) nonprofit organization last fall. The organization’s web address continues to be ctarttrail.org.
“It was important to us that the Connecticut Art Trail’s website truly reflect the beauty of the amazing exhibitions our world-class museums have on display,” said Carey Mack Weber, President of the Connecticut Art Trail and the Frank and Clara Meditz Executive Director at Fairfield University Art Museum. “We’re pleased that the new look accomplishes this goal while also taking a big step forward in the functionality available to visitors.”
One of the key features of the new website is an improved events calendar — allowing visitors to more easily find exhibitions, lectures, and other happenings on the Trail. In addition to a broader overview of upcoming events, visitors can conduct quick and easy filtered searches to sort events by categories such as family-friendly festivals, children’s activities, and artist talks.
“Our museums have returned to mostly in-person events and exhibitions, and our previous calendar didn’t provide the best tool for our visitors to find out about all there is to do on the Connecticut Art Trail,” said Cybele Maylone, Vice President of the Connecticut Art Trail and the Executive Director of The Aldrich Contemporary Art Museum. “With this update, visitors can easily see what’s coming up, find events that fit their interests, and discover new exhibitions.”
The new website also features professionally designed visuals that provide their own artistic representation of the Trail, including the more prominent use of a teal paint splatter that has long characterized the organization’s graphic elements. The website also adds new visual assets such as an integrated Instagram feed, which offers an up-to-date look at images from member exhibitions and events, and a short video offering a glimpse at each member.
The Connecticut Art Trail has become more visually engaging in other ways as well. The organization’s logo was updated earlier this year with an image that preserves the aesthetic of the former graphic while presenting it in a more streamlined way. The season’s Art Trail Passports were redesigned with the help of Michael Mullan, who created an updated version of an illustrated Connecticut Art Trail map that appeared in Yankee Magazine in 2020.
The Art Trail Passport, which can be found at member museums or online, provides free admission to all 23 member museums for one year after purchase. The $35 purchase directly supports the Connecticut Art Trail and unlocks hundreds of dollars in additional value through discounts, gifts, and other benefits. In addition, those who visit every site on the Trail before the end of the year are eligible for a grand prize giveaway for an overnight stay for two and a one-hour couples massage at the Delamar Hotel of their choice.
About the Connecticut Art Trail
The Connecticut Art Trail is a partnership of 23 world-class museums and cultural sites, created to promote Connecticut’s rich cultural assets to residents and visitors. It was originally established in 1995 as a collaborative highlighting Connecticut’s role in inspiring Impressionist artists in the early 20th century but has since expanded its scope in order to encompass the diversity of the state’s collections and to reach a broader audience. The organization also runs the Art Trail Passport program, which grants access to all member museums for one year from the purchase date.
