LUXE PACK New York 2023: The Anniversary Edition to Celebrate Infinite Possibilities
LUXE PACK is beyond excited to open its show doors on May 10th and 11th at the Javits Center to mark its industry inauguration 20 editions ago. The show’s 2 decades of industry success has solidified the trade show platform as the officially sought-after BtoB east coast industry event by the largest U.S. luxury brands/retailers within all sectors looking to meet with the optimal library of primary and secondary packaging suppliers to build the partnerships that will facilitate their business growth. This year’s special milestone event has been constructed not only to commemorate the last 20 years, but officially kick off the packaging innovation and brand/supplier collaborations that will define what the next 20 years will look like.
THE COUNTLESS ANNIVERSARY SHOW LAYERS
A Full Exhibition Floor of Packaging Creativity
The exhibition floor is officially at capacity! Hall 1A will be busting at the seams with a dynamic line-up of suppliers and manufacturers showcasing their best in packaging innovation newness. The anniversary red carpet will host over 180 packaging suppliers, 65 debuting for the first time, but all leading experts in providing top shelf creative luxury packaging solutions.
The luxury industry has evolved significantly within the last 2 decades, but staying true to upkeeping with its many shifts, LUXE PACK continues to honor its legacy of offering an exclusive and boutique style event that strategically addresses and offers creative newness in packaging innovation for brand and retail business success. All exhibitors are selected for their proven expertise in providing the packaging solutions and services being requested to meet all current and changing market demands.
Packaging Design Activation Stations
The exhibition floor will also be supplemented with the return of The Exploratorium and the introduction of the new “in green” House displays. All attendees will be welcomed to enter The Exploratorium sensorial zone which will be a walking directory of some of the most impressive 2023 exhibitor packaging developments. This year’s curated collection will vary from cutting edge digital influencer packaging to
novel finishing printing techniques that offer the luxury experience with streamlined production.
The Exploratorium is the only display where direct interaction is not only encouraged but required.
Complementing “The Exploratorium” will be a secondary and newly formatted installation, the “in green” House. The in green presentation is the annual in green award competition come to life.
Sustainable packaging has become and continues to be the main point of packaging attraction, therefore in addition to honoring the winners of this year’s competition, the live compilation will represent all of this year’s submissions for category 1, Best Sustainable Packaging. From the latest in different forms of refillable packaging to unseen material initiatives. It will be the must stop for those looking to see what future fit sustainable elements are in the works or have recently hit the market. A now official LUXE PACK New York display essential.
An ImPACTful Industry Partnership
LUXE PACK New York is proud to be partnering with PACT for the special anniversary edition. Pact, a nonprofit collective on a mission to reduce beauty and wellness packaging waste will be making their first live appearance since announcing their North America partnership with Sephora last week. The collaboration represents a critical piece in driving change in designing packaging for end-of-life realities from the start.
In the same sentiment of driving change, PACT will be hosting the “Clean Up the Greenwash” Bootcamp series on the LUXE PACK show floor throughout the 2 days. The sessions will address the industry’s packaging design disconnect, and how brands could be greenwashing their packaging claims without even realizing it. All attendees are invited to Pact’s “Clean up the Greenwash” Bootcamp sessions to learn how to make more informed decisions about the packaging being use and how they talk about them. The sessions will be led by industry experts Ame Igharo, Senior Director of Sustainability Strategy, ULTA BEAUTY, Jamie McCroskery CEO of Bluebird Climate, and Carly Snider, Program Director, of PACT Collective. A not to be missed event within the event.
New for 2023 – Beyond Beauty Lightning Lane
For 20 years, LUXE PACK has facilitated packaging solutions for all luxury brands across all sectors. From wine and spirits, to jewelry, to fashion and beyond. To commemorate the many non-beauty collaborations that originated on the show floor and more importantly accelerate countless more, a new tour will weave throughout the show aisles. Introducing the Beyond Beauty Lighting Lane. The 1-hour guided tour will highlight novel packaging elements outside of the obvious to trigger new design inspiration while also facilitating the many non-beauty brand attendance on the show floor. The tour will take place at 11:30 am on both show days and will feature packaging design elements such as intricate bottle options for the spirits market, experiential boxing for jewelry brands, new finishing techniques applicable to all sectors, among so much more.
A Top-Notch Education Program
One variable that has truly remained consistent in LUXE PACK New York’s entire existence is the 2-day program that’s been strategically developed to rethink packaging design and marketing insight to trigger real impact for the next 20. This year’s program includes trailblazers such as Ame Igharo, Senior Director of Sustainability Strategy from ULTA BEAUTY, Christian Secliar, Vice President of Design Innovation from PEPSICO, Nicole Rycraft, Founder of Canopy, Nirav Mehta, Vice President of Direct Procurement from The Estée Lauder Companies, Laurie Pressman from Pantone, John Morgan, Director of Packaging Engineering from Olaplex, amongst so many other impressive industry experts.
This year’s sessions will cover everything from a Live AI (Artificial Intelligence) brainstorming and demo to transform the packaging design experience to going Beyond Sustainability™ and how brands can move beyond sustainable packaging and formulations to empower local communities.
Award Winning Visionary Keynote Speakers
In the true spirit of the LUXE PACK show model, the 2023 conference program will feature industry trailblazers that exemplify what this year’s theme of infinite possibilities represents. Leaders in design, sustainability, and social impact, they will share their insight towards progressive industry change and how they plan to continue to create real impact with boldness, passion, and visionary thinking.
LUXE PACK is honored to feature Joy HOOVER, the driving force behind ‘ESŌES Cosmetics’. ESŌES is the first-ever personal safety smart cosmetics brand which includes patent pending packaging products that combine an ecosystem of solutions to fight drug facilitated sexual assault and violence. As a safety activist for the last 13 years, Joy has been a tireless champion for social justice driving systemic change by creating access to essential holistic resources and spaces of belonging. Joy is leading a movement of real social impact. Joy will address, Human Centered Design: The Future of Packaging. A compelling discussion focused on human-centered design to understand what motivates Millennials and GenZ’s brand loyalty. “Packaging has the potential to be more than just a functional necessity. By leveraging design and messaging, we can bring greater awareness and support to social impact causes like the epidemic of sexual and domestic violence”. Learn more…
Tom SZAKY, founder and CEO of TerraCycle, an international leader in innovative sustainability solutions, and creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse will also be making an appearance at LUXE PACK. His anticipated keynote will address the burning question, what’s next with packaging legislation and what does it really mean for the industry? Extended Producer Responsibility (EPR) legislation and other recycling-related policies have become more of a priority for lawmakers through the introduction of state and federal bills. EPR legislations would shift financial responsibility for the end of life of products/packaging from consumers and governments to producers and brands. The session the industry has been waiting for is scheduled for May 10th at 2pm (main conference area).
“in green” Lead Up Session and Award Ceremony
Specific to only New York amongst the U.S LUXE PACK events, the in green award ceremony, initiated 10 years when the term sustainability was just the new buzz word hitting the headlines. Every year, the ceremony showcases and honors the exhibiting sustainable packaging leaders for their inventive developments facilitating real impact and change towards a cleaner way of life. The in green award ceremony which will begin at 4pm on May 10th, will include short presentations of this year’s nominees selected by the judging panel of industry experts. The must attend event will be hosted/moderated by Diana VERDE NIETO, Co-founder and CEO, POSITIVE LUXURY. Returning due to its success, will be the opportunity to meet this year’s in green judging panel in person and hear their detailed thoughts on the Future of Packaging during the in green lead up session right before the announcement of this year’s winners within a dedicated in green session.
THE CHANGING PERCEPTIONS OF PACKAGING – Wednesday, May 10th – 3pm (conference area)
Moderated by Diana VERDE NIETO, Co-founder and CEO, POSITIVE LUXURY
With constantly changing consumer perceptions regarding sustainability, packaging must evolve to be perceived as added value. Learn how perceptions are influencing sustainable packaging development and how the packaging industry needs to position themselves in order to be the chosen supplier from brands.
Meet The 2023 in green judging panel:
• John MORGAN – Director of Packaging Engineering – OLAPLEX
• Marcial VARGAS – Global Science & Innovation Lead – QUANTIS
• Alexandra URIBE – Sustainability Consultant & Carbon Emissions Specialist – CO2RAL
• Jamie MATUSOW – Editor-in-Chief, BEAUTY PACKAGING
Ultimately, how does the LUXE PACK team sum up this upcoming edition in a nutshell. “Great things in business are never done by one person, they stem from impactful collaborations”. We are thrilled to officially welcome the industry to the 20th anniversary red carpet this year to kick off the dial-turning innovation that will flourish from this event and steer the infinite business possibilities that will pave the way for the next 20 years. It will be a saturated 2 days of innovation, inspiration, and even a few anniversary surprises.
The visitor registration platform remains open and will continue to offer free onsite registration throughout the 2 show days.
