#MoversandShakers #JamesSommerville @jamesommerville Legendary Creative Leader in Brand Design Former VP Global Design The Coca-Cola, leading global design activations for iconic brands, across 100+ markets Our Coverage Sponsored by Cosmopolitan Dental, Official Dentist of Whom You Know @GaroNazarianDDS #cosmopolitandental #loveyoursmile
James Sommerville
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James Sommerville is a globally recognized creative leader, known for his exceptional contributions in the field of brand design. From his humble beginnings as a Yorkshire street artist and graphic design student, James has come a long way, co-founding ATTIK, a prominent UK design agency in the 80s. Today, he stands as the Founder of KnownUnknown, an innovative creative community disguised as a next-generation agency.
From 1986 to 2013, James Sommerville was the Co-Founder, ATTIK. At the young age of 19, James, along with his partner Simon Needham, embarked on an entrepreneurial journey by securing a financial grant from Prince Charles' youth charity in the UK. With £2,000 granted to them as seed funding, they purchased a first-generation Apple Mac and laid the foundation of ATTIK. Over the course of 25 years, ATTIK expanded its presence with offices into Leeds, London, New York, San Francisco, Los Angeles, and Sydney, employing over 1,000 talented professionals over this time. In 2007, the agency was acquired by Dentsu, Japan, in a multi-million deal, and James continued to serve in a creative leadership role before venturing into the brand side of the industry.
Then James began as Global Design Vice President, The Coca-Cola Company which he successfully continued until 2018. Joining The Coca-Cola Company as the Global Design Vice President, James injected an outsider's entrepreneurial spirit into the organisation. His tenure witnessed a transformative shift in the definition of design at the company, enabling and leading globally impactful brand design activations across 200+ markets. James established creative networks both internally and externally, fostering agile collaborations with top creative talents. Under his guidance, The Coca-Cola Company successfully rebranded over 20 billion-dollar brands, leaving an indelible mark on the company's history. Former CMO Marcos de Quinto remarked: “Undoubtedly, I can openly say that James represents a ‘before and after’ in the history of The Coca-Cola Company.”
Then in 2019, James became the Founder of KnownUnknown, which he continues to the present day. Realising that the creative industry was not evolving at the pace required to meet client needs, James Sommerville departed from his role as Vice President at Coke in 2018. In response to this gap, he launched KnownUnknown, an innovative platform that identifies top strategists and creatives worldwide and embraces cutting-edge technologies to foster collaboration. KnownUnknown growth accelerated during and post COVID. Leveraging the power of the KnownUnknown community, James has spearheaded brand work for esteemed companies like Ford, Google, HP, and General Mills, bridging them with some of the finest creative talents across the globe. Additionally, he is set to launch a B2B beta generative AI tool specifically tailored for Graphic and Brand Designers.
James Sommerville's association with The Prince's Trust spans an impressive 37 years, starting as a recipient of their support in 1986. Today, he actively contributes to The Trust's mission of providing young people the ability to achieve their dreams by assisting the next generation of young entrepreneurs in the UK and assisting with the launch of The Prince’s Trust US. James has been a prominent figure in various Prince's Trust events, including sharing the stage with HRH The Prince of Wales at Buckingham Palace, St James' Palace, and Clarence House and was a guest in the coronation of HM King Charles III at Westminster Abbey, London on 6th May 2023. His commitment to The Prince's Trust has earned him the recognition of being called the "Virtuous Circle" by HM King Charles III.
With over 250 engagements as a keynote speaker, panelist, and judge, James has shared his expertise on design and branding at numerous locations worldwide. From London, Leeds, and Paris to Tokyo, Los Angeles, and Sydney, his insights have enlightened audiences across diverse cultural landscapes as well as hosting monthly creative community calls to thousands of viewers worldwide. James Sommerville continues to leave an indomitable imprint on the marketing, design, and brand landscape, paving the way for future creative endeavours. We are absolutely thrilled to present James Sommerville as our latest Mover and Shaker and thank the British Consulate for the introduction. Clearly he is one of the best British imports to the USA since the Beatles. Peachy Deegan interviewed James for Whom You Know and we will honour British spellings in this piece even though Peachy is American and is committed to honor otherwise.
Peachy Deegan: How do you define branding?
James Sommerville: Branding is the secret ingredient that sets things apart, making products or services unmistakable and unforgettable. If we cast our mind back to our childhood, when that familiar logo or image instantly ignited a rush of excitement on TV maybe, signaling your beloved toy, cereal, or movie. Powerful branding will guide our choices today, infused with anticipation, and adds the right amount of individuality. Good branding encompasses elements that shape how a brand is perceived. It weaves together the art of a well-chosen name, the visual distinctiveness of a simple graphic logo, the vibrant hues of colors, the persuasive language of a tagline, and maybe even the distinctive sounds of an audio signature, and even the evocative scents as part of an immersive experience. Great branding is a symphony of creativity that captures, recruits and retains our hearts and minds.
What were your business principles that you were committed to that led to the success of ATTIK?
Back in the 1980s, I sketched out a set of principles that I lovingly called "The Four F's," which I employed as a guiding light. Now, these weren't our official survival mechanism, mind you, but rather a lens through which to view opportunities. Let me break them down for you. First up, we have "Forward." The question here is whether a particular decision propels us forward or simply keeps us stuck in the same old rut. We wanted to avoid stagnation. Next in line is "Finance." We pondered whether the choice at hand made financial sense, whether it had the potential to bring us rewards or prove to be financially viable for all parties. It was all about weighing the numbers. Then, we had "Fame" (before the age of social media, of course). We wondered if our actions would spark conversations and buzz. Would people talk about what we were doing? Would it have that word-of-mouth effect or make headlines? And let's not forget "Fun." We contemplated whether we'd wake up each morning excited and eager to dive into the decision. After all, if it wasn't enjoyable, what was the point? Our conclusion was that we needed to confidently say "yes" to at least three out of these four F's to increase the potential for our success. Oh, and on occasion, we threw in a cheeky fifth "F," but let's keep it clean and free of curse words for today.
What were your artistic principles that you were committed to that led to the success of ATTIK?
At ATTIK, we were deeply committed to a set of artistic and creative principles that guided our work and allowed us to thrive. These principles encompassed: Embracing and nurturing creativity and originality, ensuring that our designs captured attention through early digital technology.
Placing the user at the center of our creative process, crafting experiences that resonated with their needs and desires.
Applying design thinking as a problem-solving approach, igniting innovative solutions and fresh perspectives.
Honing our focus on detail and craft.
Displaying creative bravery, fearlessly pushing boundaries and taking calculated risks to achieve our goals.
Striving for balance and harmony in everything we do.
Cultivating a culture of collaboration and effective communication, fostering synergy within our team and with clients.
Embracing a growth mindset of continuous learning and adaptation, constantly evolving our skills and staying ahead of industry trends.
By adhering to these guiding principles, ATTIK was able to consistently create impactful and successful design languages and brand campaigns that left a lasting impression.
What are the biggest mistakes people make with branding?
Some of the biggest mistakes include: Treating branding as merely a campaign, rather than a long-term strategic endeavor. Believing that a logo alone defines the entirety of a brand's identity and impact. Allowing inconsistency to seep into the brand's messaging, visuals, or overall experience. Neglecting to address and rectify poor brand elements that could harm its reputation. Allowing the brand to grow without effectively managing and eliminating internal and external clutter and confusion. Avoiding these common mistakes is crucial for building any strong and successful brand - whatever the size.
How should one originate a logo?
When originating a logo, follow these steps and you should be OK:
Understand your brand: Gain a deep understanding of your brand's essence, personality, and target audience. Conduct research: Explore the competitive landscape and identify what sets your brand apart. Empathize with the customer: Put yourself in the shoes of your customers and consider what resonates with them. Generate concepts: Develop a plethora of concepts, exploring different directions and possibilities. Prioritize and screen: Assess your concepts and prioritize the ones that align best with your brand and objectives. Simplicity and storytelling: Screen your concepts for simplicity and the ability to tell a compelling story. Refine the design: Take your chosen concept and refine it, focusing on details, balance, and visual impact. Ensure scalability and adaptability: Ensure that the logo can be resized and adapted for various mediums and platforms. Test and evaluate: Gather feedback and test the logo's effectiveness with your target audience. Create longevity: Craft a logo that can withstand the test of time and remain relevant for years to come. If you find yourself stuck along the way, don't hesitate to reach out for assistance. I'm here to help you create a logo that visually represents your brand's identity and values in a unique, memorable, and visually appealing way. Together, we can craft a logo that will endure the ages.
What is the right way and what is the wrong way to grow a company?
There is probably no single answer, but in my experience the right way to grow a company involves strategic planning, customer-centricity, innovation, and continuous improvement, while the wrong way involves hasty expansion, neglecting customer needs, egos, resisting change, bad partners, and failing to adapt to market trends.
How do you represent the before and after of Coke?
I believe my most impactful contributions to Coke will not be seen on a shelf or cooler, even though we created some remarkable campaigns and artworks. Previously, people viewed design at The Coca-Company as primarily a ‘packaging studio’, or an in-house graphic design team that added visual appeal towards the end of a project or campaign, simply making things look nice. However, when I left Coke, I witnessed the expanded definition and value of design as design thinkers, driving innovation and enhancing the overall customer experience. We embraced a more entrepreneurial approach, embracing collaboration, direct to talent relationships, we were faster, leaner, and more strategic and adaptable moving the design team further up the funnel vs just at the end. I am proud to have played a part in shaping Coca-Cola Design, leaving it as a legacy for the next generation of design leaders at Coke.
We particularly like the Coke polar bear; did you work with him and do you have any stories in this regard?
Coca-Cola has a wealth of iconic brand assets, and the beloved polar bears have been a part of their identity since the early 1990s. During my time at Coke, our goal was to give the bears a "familiar yet surprising" visual treatment, which led us to collaborate with the talented artist Nora Bar. Her artwork skillfully incorporated other brand assets as hidden surprises, commonly known as "Easter Eggs," and this creative approach continues to be used today.
What should everyone know about The Prince’s Trust?
The Prince's Trust, founded by the then Prince Charles in 1976, is a UK-based charity that empowers young people aged 11 to 30, offering support programs, mentoring, and business start-up assistance to help them overcome barriers and reach their full potential and achieve their dreams. Through collaborations, fundraising, and celebrity ambassadors, The Trust has transformed the lives of approx. 1.25 million young people, providing them with skills, employment opportunities, and the confidence to succeed. Its positive outcomes and national/international reach make The Prince's Trust a vital force in empowering the next generation.
What do you love most about The Prince’s Trust?
The Prince's Trust provides a practical approach by offering opportunities, skills development, loans, and employment prospects. However, its true impact lies in instilling self-belief and confidence in young people who may have faced doubt in other aspects of their lives. I personally experienced the emotional support provided by The Trust, and it is this aspect that I cherish the most. From a brand value proposition standpoint, this enduring ability to empower and uplift individuals will never lose its relevance IMO.
What was it like to attend the coronation in person?
Attending the coronation in person was an unforgettable experience that will be etched in my memory. It was an immense honor, not only for myself but also as a representation of the 1.25 million young people affiliated with The Trust, along with my family, friends, and business partner at ATTIK. It was a momentous occasion that recognized the collective efforts and contributions made throughout the 37-year journey of ATTIK and the people who helped us. On another note, being in the presence of so many renowned figures felt akin to visiting Madame Tussaud's wax museum, as I witnessed a gathering of numerous famous individuals up close and personal.
What would surprise most people about the coronation in person?
Prior to the coronation of HM King Charles, we gathered at 6am and took a walk along the River Thames towards Westminster Abbey. During our journey, I witnessed over 100 Kings' Coldstream Guardsmen, distinguished by their striking red jackets, black bearskin headwear. What struck me as remarkable was that they were casually enjoying donuts and sipping tea, all while wearing their iconic black fur hats, seated on park benches and the wall of the River Thames. It was a serene moment before the anticipated excitement, providing a glimpse into the behind-the-scenes preparations and the Guardsmen fueling up before their meticulously choreographed televised march.
Upon leaving Westminster Abbey after the ceremony, and being caught in the London rain, I opted for a shortcut back to the center of London town. I found myself on a picturesque back street that resembled a scene out of a Charles Dickens novel, situated behind the abbey. As I strolled along the cobblestone street, admiring the gothic architecture from this unique perspective, a door unexpectedly opened, revealing The Archbishop of Canterbury. Encouraged by the moment, I gathered the courage to greet him and express my admiration for his exceptional role in the ceremony. Seizing the opportunity, I cheekily asked, "Would The Archbishop of Canterbury be open to a selfie?" To my delight, he responded with an enthusiastic "Of course!" Within moments, I found myself capturing a photo alongside the TABofC, creating an unforgettable memory.
What would surprise most people about King Charles in person?
What would surprise most people about King Charles in person is above all his exceptional leadership abilities. I have had the privilege of witnessing these personality traits since our first meeting in 1986, particularly in his efforts to empower young individuals in achieving their aspirations with The Trust. Furthermore, as a Prince, he has consistently demonstrated a profound dedication to environmental sustainability, actively advocating for initiatives and taking care of the earth. Notably, King Charles III has been a fervent supporter of organic farming and sustainable agriculture, emphasizing the importance of adopting eco-friendly practices and supporting local farmers. These commitments reveal his remarkable foresight in prioritizing sustainable and healthier approaches to food production. In essence, King Charles III's visionary qualities are rooted in his astute recognition of emerging challenges and opportunities, alongside his unwavering determination to address them through innovative and sustainable solutions. His forward-thinking mindset and unwavering dedication to significant issues position him as a leader who ardently endeavors to shape a better future for both his nation and the world at large.
King Charles calls you the virtuous circle! What a compliment.
When HM King Charles called me the virtuous circle, it was an incredible compliment that truly changed my life. It showed that he recognized the positive impact we can all have and how our actions can create a ripple effect and he cares. This acknowledgement inspires me to always strive to find ways to make a lasting positive difference and bring about harmony and progress. It fuels a determination to live by the values and to make a meaningful impact on the world. This profound recognition motivates me to keep pushing forward, working to uphold the ideals that drive us and to be a catalyst for transformative change to make things better.
What should the world know about King Charles as a person?
His ability to remember people, his sense of humor and his ability to personally engage in a genuine and human way. In a tornado of chaos, he says “let’s change that so something good can come from it.”
What or who has had the most influence on your pursuit of excellence?
There have been several factors and individuals who have had a significant influence on me. First and foremost, my wife Christine and my family have played a crucial role in shaping my values and instilling in me the importance of striving for excellence in everything I do. Additionally, mentors and role models have had a profound impact on my journey.
Furthermore, I am influenced by the pursuit of knowledge and continuous self-improvement. The thirst for change, for learning, for going first has fueled my drive to excel and expand my horizons. Embracing new ideas, challenging myself, and staying curious have all played a significant role in shaping my pursuit of excellence. Lastly, I believe that my own inner drive and determination have been fundamental in my pursuit of excellence. The desire to constantly grow, improve, and make a positive impact has been a driving force that pushes me to exceed my own expectations and strive for wow.
What are you proudest of and why?
My family.
What would you like to do professionally that you have not yet had the opportunity to do?
I would love to rebrand White Castle, Piggly Wiggly!!
What honors and awards have you received in your profession?
I have been fortunate to receive numerous honors and awards throughout my career. Some of the notable ones include recognition from the Design Museum in London, the Art Directors Club, D&AD, the American Institute of Graphic Arts (AIGA), and the International Design Awards. These accolades serve as a testament to the creativity, innovation, and impact of the work produced by ATTIK, or Coca-Cola and the teams I've had the privilege to lead.
What one word best describes you and why?
"Visionary" I feel I can see beyond the present circumstances and envision possibilities that others may not yet perceive. I believe I have a forward-thinking mindset, a strong sense of imagination, and the ability to conceptualize and bring to life new and groundbreaking concepts, challenge the status quo, and create meaningful change through my work and ideas.
What do you take your sense of identity from?
My sense of identity comes from a combination of factors. Firstly, it comes from my personal values, which include integrity, empathy, and perseverance. These values shape how I approach both personal and professional situations. Secondly, my identity is influenced by the experiences and relationships I've formed throughout my life, including my wife Christine, my family, friends, mentors, and colleagues. Lastly, my sense of identity is derived from the impact I strive to make in the world. I aim to leave a positive legacy through my work and be on a shelf in their archives for others to see 100+ years from now.
What is your favorite place to be in Manhattan?
Brooklyn Bridge
And England?
Watching Huddersfield Town.
And Georgia?
Chastain Park
What is your favorite shop in Manhattan?
Pearl River
And England?
Fish and Chips, with bits, salt and lots of vinegar
And Georgia?
Fado’s Irish Pub
If you could hire anybody, who would it be and why?
Maybe not everyone’s cup of tea, but I would like to hire Elon Musk. A leader with a track record of disruptive innovation, strategic thinking, and the ability to rally people around audacious goals.
What is the best advice you’ve received in your career and what mentors have influenced you the most?
“When your business is small, think big!… And when your business becomes big, think small.”
What is your favorite drink?
Earl Grey tea
What is your favorite restaurant in Manhattan?
Bubby’s, NYC
And England?
Flag and Lamb pub, London
And Georgia?
Storica Fresca, Atlanta
What is your favorite Manhattan book or favorite character in Manhattan literature?
Bill The Butcher - “Gangs of New York”
And England?
Ebenezer Scrooge - “A Christmas Carol”
And Georgia?
Scarlett O'Hara - “Gone with the Wind"
What is your favorite movie and why?
“The Great Escape” — I remember watching this as a kid, every holiday. Also my home town football (soccer) club seems to embody this film on a yearly basis.
What do you know now that you wish you knew at the beginning of your career?
Embrace failure and learn from it. Build a strong network. Focus on continuous learning. Embrace, even seek change. Build a strong team and see it as a marathon, not a sprint.
Who would you like to be for a day and why?
John Lennon. I would like to know why he and my Uncle Brian Sommerville (Beatles Press Officer) didn’t see eye-to-eye?
What would you like to be asked in an interview that you never have been asked, and how would you answer it?
“How would you like your funeral day to go?” — A party!
If you could have anything in Manhattan named after you what would it be and why?
I would choose an old back alley in the shadows, a place that still retains its cobblestone charm and hasn't been fully gentrified. Why? Because I find joy in transforming and rejuvenating old spaces (inc brands), breathing new life into them while preserving their historical character.
And England?
It would be a picturesque garden or park. I envision a serene oasis where people can escape the hustle and bustle of city life and be creative, surrounded by lush greenery, vibrant flowers, and serene water features. This space would serve as a reminder of the creativity of nature and provide a peaceful retreat for visitors to relax, reflect, and reconnect with the beauty of the natural world plus a few mates and cold beers.
And Georgia?
If I were to have something in Georgia named after me, it would be an art gallery or cultural center. I believe in the power of art to inspire, provoke thought, and bring people together. This space would showcase a diverse range of artistic expressions, including visual arts, performing arts, and cultural exhibitions. It would serve as a hub for creativity, fostering a vibrant arts community and providing a platform for local artists to showcase their talents. This art gallery or cultural center would contribute to the cultural enrichment of Georgia, promoting artistic appreciation and encouraging dialogue and understanding among its visitors.
What has been your best Manhattan athletic experience?
Participating in the New York City Marathon, 2000.
And England?
Being alive (just) when England won The World Cup, 1966.
And Georgia?
Watching my son play varsity football, or my daughter hit a massive return in her tennis lesson.
What is your favorite thing to do in Manhattan that you can do nowhere else?
Run over Brooklyn Bridge and back at 6am.
And England?
Watch your team win at Wembley.
And Georgia?
See a concert at Chastain Park amphitheater.
If you could have dinner with any person living or passed, who would it be and why?
Winston Churchill. Those quotes!
What has been your best Manhattan art or music experience?
One of the most exhilarating moments in my career was initiating an NFT project in the vibrant district of Soho, dedicated to celebrating the world's most iconic font - Helvetica. This event took place during the peak of NFT popularity, adding an exciting digital dimension to our creative endeavors. Personally inviting and collaborating with 26 exceptionally talented creators from around the globe, we embarked on a journey to generate captivating and unique artworks that paid homage to the timeless beauty of Helvetica. The fusion of art and technology in this project created a truly immersive and boundary-pushing experience, captivating the imagination of art enthusiasts and typographic aficionados alike.
And England?
One of the most memorable moments in my career was the launch of ATTIK's highly acclaimed Noise (design) books. Several extraordinary events took place during the pinnacle of our success, and I couldn't have been prouder of our team's achievements. The launch drew a remarkable crowd, and to this day globally, I am humbled by the messages I continue to receive from those who attended or purchased a rare copy. The Noise books showcased our team's unparalleled creativity and design prowess, capturing the essence of our unique approach and leaving a lasting impact on both our industry peers and design enthusiasts.
And Georgia?
One of my most cherished events in GA was the grand unveiling of the Coca-Cola "Contour 100" art project at The High Museum, Atlanta. This extraordinary occasion marked the celebration of 100 years of the iconic Coca-Cola bottle. To commemorate this milestone, I had the idea of inviting 100 talented designers from across the globe to contribute their artistic brilliance in creating a remarkable collection of poster artworks exclusively for the Coca-Cola brand. The culmination of their collective efforts resulted in a breathtaking and unparalleled display of creativity, paying homage to the enduring legacy of the Coca-Cola bottle while making it cool again.
What do you personally do or what have you done to give back to the world?
In my personal journey, I have found fulfillment in nurturing and raising my five wonderful children. I believe that they have the potential to achieve remarkable accomplishments and make meaningful contributions to our ever-evolving world. By instilling in them values of empathy, compassion, creativity and a sense of responsibility, I hope to inspire them to give back to society and make a positive difference in their own unique ways.
What do you think is most underrated and overrated in Manhattan?
In my opinion, one of the most underrated aspects of Manhattan is the abundance of hidden raw gems tucked away in its diverse neighborhoods. Often overshadowed by the well-known tourist attractions, these lesser-known spots offer unique experiences, local flavors, and authentic cultural encounters that truly embody the spirit of the city.
While Manhattan is undoubtedly a global hub for commerce, entertainment, and luxury, the relentless focus on commercial ventures can sometimes overshadow the city's rich history, cultural heritage, and community spirit. It's important to strike a balance and appreciate the authentic and diverse aspects of Manhattan that make it a vibrant and dynamic place to live and visit.
And England?
In England, one of the most underrated aspects is what I call “anywhere outside London”, from its countryside and natural landscapes, to its pubs and people. While London often steals the spotlight, England is blessed with breathtaking countryside, charming villages, and stunning coastal areas. Exploring the English countryside offers a chance to see real beauty, discover hidden stories, and experience a slower pace of life away from the bustling city centers.
On the other hand, one of the most overrated aspects of England, in my opinion, is the notion of the "English weather." While it's true that England is known for its unpredictable and rainy weather, it is important not to let this reputation overshadow the numerous attractions and cultural offerings the country has to offer. By embracing the opportunities and experiences England provides, one can truly appreciate the country beyond its weather stereotypes.
And Georgia?
In Georgia, one of the most underrated aspects is its rich cultural heritage and traditions. From traditional music and dance to its unique cuisine and very, very warm hospitality, I uber’d for 12 months to engage with the local communities and can provide a deeper understanding and appreciation of Georgia's rich cultural tapestry through my uber drivers.
On the other hand, one of the most overrated aspects of Georgia, in my opinion, might be its famous history from literature and movies. I am no expert on Georgia, but it’s easy to see that by going beyond the surface-level attractions, visitors can uncover a more authentic and nuanced understanding of Georgia and its unique and wonderful people.
Other than Movers and Shakers of course, what is your favorite WhomYouKnow.com column and what do you like about it?
I like columns that provide real help, great stories and make me want to eat there (Peachy's Picks and Terrific Takeout) , go there (many!) or watch it (Movietime In Manhattan and Small Screen Scenes).
What else should Whom You Know readers know about you?
Well, like countless others, I'm a devoted Beatles fan. Their music holds a special place in my heart, not only because of their undeniable talent but also due to a personal connection. You see, my uncle (Brian Sommerville) had a unique association with the band, which further deepened my appreciation for their artistry. The Beatles' incredible musical prowess, timeless songs, and cultural impact have left an indelible mark on the world of music and my approach to creative business. It's no wonder they continue to captivate audiences of all generations. Their enduring legacy serves as a testament to the power of their music and the profound influence they have had on countless fans, including myself.
In addition to my other endeavors, I have initiated an innovative creative platform called KnownUnknown. This platform provides me with access to a vast network of over 10,000 talented creatives. With this extensive pool of creative professionals at my disposal, I have the unique ability to curate tailor-made teams specifically catered to the needs and objectives of various brands. Through KnownUnknown, I bring together the right talents to execute exceptional and bespoke creative projects, ensuring that brands receive the highest level of expertise and ingenuity to achieve their goals. I see myself as the smallest creative agency in the world, with the biggest creative studio in the world.
How would you like to be contacted by Whom You Know readers?
