Whom You Know: #NHLPeachy @NHL National Hockey League Power Players Youth Advisory Board Now Accepting Applications

Monday, May 1, 2023

#NHLPeachy @NHL National Hockey League Power Players Youth Advisory Board Now Accepting Applications

Youth Advisory Program Launches for Fifth Season to Engage Youth in the United States and Canada

For the fifth straight year, the National Hockey League (NHL®) will accept applications for NHL Power Players™, a youth advisory board which brings together young hockey fans, ages 13-17, to help advise the NHL on hockey-related topics important to their generation. Starting today through Monday, May 22, fans may apply at https://www.nhl.com/fans/power-players to be considered for participation in the program. NHL Power Players alumni from the 2022-23 program are also eligible to apply.

The NHL will select 25 young hockey fans from across the U.S. and Canada for NHL Power Players based on creative ideas they want to share with the NHL as it relates to their local communities, the sport in general, social media, and fan-driven content. Candidates will go through a multi-step application process with the League to be selected.

This group of youth advisors will participate in meetings conducted remotely throughout the year (via phone, general internet access and Zoom) to provide honest and impartial suggestions and opinions to the NHL on various topics including marketing of the game, community engagement, events and social media content to help increase fandom amongst fans 17 and under. Participants that are selected will serve as an advisor for one season, which will correspond with the 2023-24 NHL season.

“NHL Power Players bring valuable insights and authentic feedback to the NHL. With each class, we learn more about the interests and behaviors of the next generation of hockey fans and are pleased to open applications for a fifth consecutive year,” said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. “We are thrilled to continue growing NHL Power Players to engage young fans in the United States and Canada. We look forward to selecting the next class of NHL Power Players, who will be given a valuable voice to further advance our great game while helping us connect with youth through this impactful program.”

NHL Power Players will have the opportunity for their voice to be heard by the NHL, learn about the business side of sports, and develop lasting friendships with fellow NHL Power Players. They will also have the chance to be featured in League marketing (i.e., NHL Social™ content), receive exclusive NHL Power Players merchandise and be invited to attend NHL tentpole events. Participants chosen for NHL Power Players will be announced in advance of the 2023-24 NHL season. Fans ages 13-17 years old living in the U.S. or Canada are eligible to apply.

### (5/1/23)

Legal Disclaimer

Privacy Notice: The NHL will use the information you provide in connection with your application (e.g., on the application form and/or via a video submission) in order to assess your application and interest in the NHL Power Players™ Youth Advisory Board (the “Advisory Board”) program. Applications will be reviewed by the NHL Power Players™ Committee (the “Committee”) who will select a list of potential candidates. Those candidates will then be asked to provide a video submission in response to an interview question posed by the NHL. The Committee will then review all video submissions and select a list of finalists. All finalists will participate in a phone/video call interview before final Advisory Board members are selected. We collect your parent’s (or legal guardian’s) contact information so that we can notify them that you have submitted an application and, if you are accepted, to obtain their consent for your participation in the Advisory Board. Please ensure you obtain your parent’s (or legal guardian’s) consent to provide us their contact information for this purpose. If you are selected for a position on the Advisory Board, we will also collect and use any feedback or ideas you provide, and some of this information may be shared with NHL member teams. To learn more, please read our NHL Power Players™ Youth Advisory Board Privacy Notice.

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.

The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.

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